Sesame Blog

You may have seen patient reviews suddenly disappear from your practice listing on Google. This is actually not a new issue within Google Places. Google’s algorithm continuously gets more stringent (and not just for our Members). We at Sesame pride ourselves on keeping you up-to-date on the latest search algorithm trends. This post covers some of the most important strategies […]
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Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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You may know Google best as the popular search engine, but when it comes to online marketing, social media and SEO, Google is a serious powerhouse. Google purchased YouTube, the largest video sharing site to date, and launched both Google+ and Google+ Local. Why is this important for your practice? Patients are turning to the internet to find health care […]
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  It seems like you can’t go anywhere without seeing a hashtag from movies, television, restaurants, even your local grocery store – they are everywhere. For those of you who don’t know, a hashtag is a simple keyword phrase that is spelled out with no spaces and a pound sign (#) in front of it. For example, a hashtag we […]
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The temperature is dropping, and leaves are changing colors. These could only mean one thing — it’s fall! With the arrival of fall comes more than just seasonal changes, it also brings many opportunities for your social media content. From smile-friendly autumn recipes to Halloween festivities, fall is the perfect time to show off what is happening in your office […]
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Calls to action (CTAs) play a vital role in social media advertisements. CTAs are a way to prompt the audience to take specific action, such as clicking a link, calling in to schedule an appointment or learning more about a special. They are a valuable tool for any practices looking to drive conversions and increase engagement, making them a must-have […]
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Website or social media? If your practice is trying to decide which one to choose, you may want to consider the third option, both. When it comes to your business, it’s important to create a strong online presence. Your practice can do this by setting up an easy-to-use website to provide patients with important information regarding your practice and the […]
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One of the fastest-growing trends in online marketing has been Quick Response Codes, also known as QR Codes. You’ve probably seen these square bar-codes starting to pop up on brochures, business cards, and even billboards! The codes, when scanned with a special app on a smartphone, can take the user to a website, social network, or even a video. This […]
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Competition among dental practices is fierce and practices like yours need to set themselves apart. But how? You can do this through payments. Most dental practice managers are surprised to discover that patient payment options can help differentiate one practice from another. And now with patients responsible for a larger chunk of the bill, they will be more satisfied at […]
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Consistently posting on your social media has many benefits for your practice, but did you know that consistently posting to your website’s blog is just as important?  With our Sesame Social service, we have you covered with weekly posts. In order to maximize your organic traffic, we recommend 3-5 blog posts a week. We cover this in-depth in our post […]
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