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“What happened to my Google reviews?”

Oct 11 / by: Amy Sanford

You may have seen patient reviews suddenly disappear from your practice listing on Google. This has actually been an ongoing issue with Google Places for a long time. There have been more and more instances of Google reviews vanishing (and not just for our Members). And you’ve probably asked yourself, “What is going on here, and what can I do?” […]
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“What is Facebook Reach, and why is it important to my practice?”

Aug 30 / by: admin

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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[Guest Post] Leverage the Power of Google for Your Practice

Dec 04 / by: Naomi Cooper

You may know Google best as the popular search engine, but when it comes to online marketing, social media and SEO, Google is a serious powerhouse. Google purchased YouTube, the largest video sharing site to date, and launched both Google+ and Google+ Local. Why is this important for your practice? Patients are turning to the internet to find health care […]
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#DIY With Your Own Practice Hashtag

Dec 13 / by: Scott George

It seems like you can’t go anywhere without seeing a hashtag from movies, television, restaurants, even your local grocery store – they are everywhere. For those of you who don’t know, a hashtag is a simple keyword phrase that is spelled out with no spaces and a pound sign (#) in front of it. For example, a hashtag we use […]
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10 Mistakes in Building a Dental Website — And How to Avoid Them

Sep 18 / by: admin

Your website is your best opportunity—outside of a face-to-face discussion with a patient—to communicate what you and your staff value, and what makes your practice unique. Building a website that is primarily focused on patient needs, is user-friendly, and is search engine-optimized can be challenging. It starts by asking yourself the following: “What will prospective patients look for when they […]
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12 Ways Dental Practices Benefit from Accepting Credit Cards

Aug 31 / by: TSYS

Competition among dental practices is fierce and practices like yours need to set themselves apart. But how? You can do this through payments. Most dental practice managers are surprised to discover that patient payment options can help differentiate one practice from another. And now with patients responsible for a larger chunk of the bill, they will be more satisfied at […]
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20 Ways to Get More Facebook Likes

Jun 22 / by: admin

If you and your staff have been hoping to jump-start your practice’s Facebook page, we have a great resource you may use! Whether you have been thinking about running a contest or a sweepstakes promotion on Facebook or you’re just looking for ways to get more patients to visit your practice’s page, we invite you to download Sesame’s 20 Ways […]
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2011 AACD Highlights

Jun 03 / by: admin

On Saturday May 21st, Sesame Communication’s Director of Business Development, Rachel Mele presented a hands-on workshop at the 27th annual Academy of Cosmetic Dentistry (AACD) Scientific Session. The three hour course titled “Get Found: SEO, Social Media, and Online Marketing” was “one of the best courses all week,” according to Dr. Manisha Javia of Scottsdale, AZ. Attending doctors learned how […]
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2011 AAO Wrap Up

May 26 / by: admin

Wow, what an amazing two weeks it has been! After returning from the 2011 AAO in Chicago and the AACD in Boston, the Sesame Communications team is appreciative to have had countless great opportunities to connect with members and practices from across the country! Thank you to everyone who stopped by our Sesame Communications booth at the shows, and to […]
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