Sesame Blog

You may have seen patient reviews suddenly disappear from your practice listing on Google. This is actually not a new issue within Google Places. Google’s algorithm continuously gets more stringent (and not just for our Members). We at Sesame pride ourselves on keeping you up-to-date on the latest search algorithm trends. This post covers some of the most important strategies […]
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Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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You may know Google best as the popular search engine, but when it comes to online marketing, social media and SEO, Google is a serious powerhouse. Google purchased YouTube, the largest video sharing site to date, and launched both Google+ and Google+ Local. Why is this important for your practice? Patients are turning to the internet to find health care […]
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  It seems like you can’t go anywhere without seeing a hashtag from movies, television, restaurants, even your local grocery store – they are everywhere. For those of you who don’t know, a hashtag is a simple keyword phrase that is spelled out with no spaces and a pound sign (#) in front of it. For example, a hashtag we […]
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One of the fastest-growing trends in online marketing has been Quick Response Codes, also known as QR Codes. You’ve probably seen these square bar-codes starting to pop up on brochures, business cards, and even billboards! The codes, when scanned with a special app on a smartphone, can take the user to a website, social network, or even a video. This […]
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Competition among dental practices is fierce and practices like yours need to set themselves apart. But how? You can do this through payments. Most dental practice managers are surprised to discover that patient payment options can help differentiate one practice from another. And now with patients responsible for a larger chunk of the bill, they will be more satisfied at […]
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If you and your staff have been hoping to jump-start your practice’s Facebook page, we have a great resource you may use! Whether you have been thinking about running a contest or a sweepstakes promotion on Facebook or you’re just looking for ways to get more patients to visit your practice’s page, we invite you to download Sesame’s 20 Ways […]
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On Saturday May 21st, Sesame Communication’s Director of Business Development, Rachel Mele presented a hands-on workshop at the 27th annual Academy of Cosmetic Dentistry (AACD) Scientific Session. The three hour course titled “Get Found: SEO, Social Media, and Online Marketing” was “one of the best courses all week,” according to Dr. Manisha Javia of Scottsdale, AZ. Attending doctors learned how […]
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Wow, what an amazing two weeks it has been! After returning from the 2011 AAO in Chicago and the AACD in Boston, the Sesame Communications team is appreciative to have had countless great opportunities to connect with members and practices from across the country! Thank you to everyone who stopped by our Sesame Communications booth at the shows, and to […]
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Last week, Sesame Director of Business Development, Rachel Mele, gave a presentation to the attendees of the 2011 Greater Philadelphia Society of Orthodontists annual meeting. Her lecture topic focused on using SEO, social media, and online marketing to get found by prospective patients. Rachel’s presentation offered attendees actionable tips and strategies to take back to their practices the very next […]
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