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Jan
18

Tracking Instagram Performance – A Brief Overview

In recent years, Instagram has transformed into a useful platform for many business owners and professionals.  Beginning early 2021, Instagram added a Professional Dashboard, allowing all professional accounts (business and creator) to access account performance data. With this new feature added to the platform, business owners are able to achieve their social media goals in relation to their business growth. […]
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Jan
11

Understanding Organic vs. Paid Social Media

To pay, or not to pay? That is the fundamental question most businesses must answer when developing their social media strategy.  Organic posts and paid advertising each have their strengths and weaknesses. Keep reading to learn when you should use one vs. the other and how you can develop a winning social media plan!   Organic Content Brand Development and […]
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Jan
04

Get Organized with a Social Media Content Calendar

Taking the time to plan out your content and get it scheduled can be a time-consuming process. Still, consistency is key. Planning and scheduling are necessary elements of growing engagement on your social media profiles. So, what is the solution for planning and organizing your content strategy? It’s simple. Have a content calendar!   What is a Content Calendar? You […]
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