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Dec
29

Options for Adding Video to Your Homepage

Adding a video to the homepage of a practice’s website can be a great way to attract prospective patient attention and increase engagement.   The two primary options for adding a homepage video are stock videos and custom videos.  I will cover the pros and cons of each option below.   Option #1 – Stock Video If you don’t have a […]
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Dec
15

Understanding PPC Account Structure

When practices begin Pay Per Click (PPC) marketing efforts plenty of uncertainty usually exists. Whether done through a marketing agency or internally many crucial initial decisions must be made.  Among them are what the ad budget should be, which keywords to select, where and when ads should run, as well as an abundance of others.  However, one crucial yet frequently […]
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Dec
08

It Pays to Use All Available Ad Copy Space

Visibility is a crucial pillar of successful marketing. Catching the eye of one’s target audience is the never-ending challenge marketers face.  In the digital ads realm that means effectively leveraging the ad copy space Google and Microsoft (Bing) allocate. Luckily, because ads are their biggest revenue generator search engines continue to innovate and expand the optional visibility they give to […]
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Dec
01

Utilizing Appointment Reminders for Safe Virtual Communication

Now, more than ever, contactless communication is needed to keep your practice functioning. Automated reminders have been an essential tool for dental and ortho practices for years, however in the time of COVID-19, adding additional messaging that can be quickly updated as needed will ease patients’ concerns. Information to include can consist of the following: Links to Online Patient Forms […]
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