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Jun
28

Using IGTV for Marketing Your Practice

Instagram is constantly evolving to incorporate more innovative features for its users. One of the latest additions to the platform is IGTV (Instagram Television), which launched last summer and works as a separate platform away from your main photo feed, focusing solely on video content. One of the main highlights of IGTV is that it allows users to post videos […]
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Jun
18

What is Schema Markup?

In the Search Engine Optimization (SEO) world there are many terms that get thrown around. They include keywords, domain authority, metadata, and link building. Yet, one aspect of SEO that often goes overlooked is something called Schema markup. So what exactly is it? Google and other search engines are constantly “crawling” websites. They take the information on your website to […]
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Jun
14

Should Your Practice Have Multiple Facebook Pages?

If your practice has multiple locations, should you create separate Facebook pages for each of them? It’s a common question for larger practices, and a great one to ask too. Consolidating your brand under one page or creating multiple pages for your various locations has both pros and cons, so let’s discuss what they are. Establishing a singular page for […]
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Jun
05

What Are Google My Business Posts?

If you’ve ever done a Google search for a business, you’ve no doubt seen a business appear on the right side of the page with their core business information attached: address, hours of operation, phone number, etc. These are Google My Business (GMB) listings and they are one of the most powerful ways to improve your business’ visibility online. Taking […]
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