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May
26

Considerations for Choosing a Pay-Per-Click Budget

  You may have just received a budget analysis for running Pay-Per-Click (PPC) ads or you’ve been asking yourself, “how much should I spend on PPC?” Either way, it’s a great question!  There is no cookie-cutter solution for determining a PPC budget. When deciding how much money you need to spend on your PPC efforts there are a few factors […]
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May
19

Creating Effective Content Around Current Events

Current events undoubtedly play a role in business trends. When a respected, A-List celebrity is spotted at a hole-in-the-wall restaurant, suddenly, the restaurant gains popularity and has a line out the door.  When the same celebrity calls out a company for immoral practices, that business sees a drop in orders. And when companies are dismissive and unresponsive to legitimate concerns, […]
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May
12

Adding COVID-19 Resources to Your Website + Google My Business Profiles

As the harsh reality of the COVID-19 outbreak comes into focus, Dentists, Orthodontists, and their teams of dedicated employees are realizing they don’t just have to worry about themselves and their families, but their businesses as well.  Beyond being dynamic health professionals, your practice can be a pillar to your community by offering resources and education online. Although working on […]
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May
05

Facebook vs. Instagram – The Benefits + Drawbacks of Each

The introduction of social media to the business landscape has changed the way we view content creation and marketing best practices. While we recommend utilizing a variety of social media platforms as a part of your marketing strategy, making sure your content and messaging are hitting the correct demographics for each one is crucial.  Whether you are sharing photos, blog […]
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