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Nov
17

Setting Up Geographic Ad Targeting in Google and Bing

People in the United States and Canada have grown accustomed to convenience. From food to entertainment and services, nearly every need or comfort can be delivered quickly or is just a short car ride away from where a person lives. This is especially true in large cities and suburbs.  So, given the accessibility people now enjoy and expect, it’s not […]
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Nov
10

Great Methods for Digital Lead Tracking

Building a practice isn’t easy. Not only must you ensure your staff, equipment, and facilities are ready to provide the best possible service for your patients, but you also have to get patients in the office! This is where your marketing comes into play. You may have people in the office working on your website, Search Engine Optimization (SEO) efforts, […]
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Nov
03

3 Best Practices for Selecting PPC Keywords

In the digital marketing world, the more targeted you can be with messaging towards your desired audience the better.  This rule holds especially true in the realm of Pay-Per-Click (PPC) advertising. Strategic keyword selection and targeting are two of the most important PPC optimization factors. If keywords are irrelevant or too generic, money spent on clicks is destined to be […]
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