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Aug
30

“What is Facebook Reach, and why is it important to my practice?”

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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Aug
23

YouTube for Dentistry: What Works, What Doesn’t

If you have been considering getting more involved with video in your practice, you may be interested to know that not only do people enjoy spending time on YouTube, but that the site is also the world’s second most popular search engine, with hours of video uploaded every minute, and over 4 billion videos watched every day, according to a […]
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Aug
22

Don’t miss these upcoming Sesame Webinars!

If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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Aug
20

Sesame up for two Townie Choice Awards! Voting ends Sept. 4!

A reminder that the voting period for this year’s Townie Choice Awards closes on Sept. 4! All of us at Sesame Communications are honored to be up for the “Dental Marketing” and “Internet Marketing & Web Services” award! The Townies are hosted by Dentaltown, one of the dental industry’s most respected publications. We would love your vote today through the […]
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Aug
17

How does your practice website measure up against the rest?

If you’ve wondered how your practice website stacks up against the doctor down the street, wonder no more! Let our new interactive Website Evaluation Tool help determine the factors in your website that attract, or deter, new patients. The Sesame Website Evaluation Tool is designed to explore how appealing your website is to current and prospective patients and even shows […]
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Aug
15

Sesame at MozCon 2012: A Recap

In late July, Sesame Search Engine Optimization Specialists Shaylee, Amy, Katie and Search Team Manager Jana joined 800 other online marketers from around the world to attend the annual MozCon conference in downtown Seattle. The advanced online marketing conference, organized by SEO software company SEOmoz, featured 28 industry professionals who shared their advice and experience in search engine optimization, social […]
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Aug
09

Next week: Don’t miss these upcoming Sesame Webinars!

We have some great Webinars scheduled for next week! If you’re not in the cloud, where exactly are you and does that adversely affect your practice? Learn what this IT industry buzz term means, and how it can benefit your practice in small and large ways. Steve McEvoy of MME Consulting will host a Webinar next Wednesday, Aug. 15 titled, […]
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Aug
07

Sesame Sweepstakes™ Case Study: Dr. Ellenberg

Back in July, you may remember, we showcased our friends at Starr & Dickens Orthodontics and their experience with Sesame Sweepstakes™. Today, we thought we would highlight another one of our Members who completed Sesame Sweepstakes this winter. The challenge for Dr. Jeffrey Ellenberg, who has an office in Clearwater, FL, was looking for ways to continue to connect with […]
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Aug
02

Guest Blog: Social Media Scoop, Part II

This week, guest blogger Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, continues her two-part blog on her take on social media. Two weeks ago, you may remember, Naomi wrote about some key upgrades, updates, new features and new networks in the world of social media. We continue this week with Part II of her […]
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