Back in July, you may remember, we showcased our friends at Starr & Dickens Orthodontics and their experience with Sesame Sweepstakes™. Today, we thought we would highlight another one of our Members who completed Sesame Sweepstakes this winter. The challenge for Dr. Jeffrey Ellenberg, who has an office in Clearwater, FL, was looking for ways to continue to connect with his patients and build relationships online, especially with those patients who only visit his office twice a year for their regular checkups. Recently, we compiled a case study using Dr. Ellenberg, who looked for ways to take advantage of Facebook’s huge popularity to build patient engagement and encourage referrals online, as an example.
The strategy? Dr. Ellenberg partnered with Sesame to launch a patient sweepstakes promotion on his practice Facebook page, asking patients to submit their entries over a one month period for a chance to win a Kindle Fire®. The sweepstakes was designed to drive traffic to Dr. Ellenberg’s page, increase the amount of Facebook Likes®, and encourage patients to share his page with friends and family.
The results? By promoting the sweepstakes both in the office and online, the practice received 278 entries to the contest, and 249 new Facebook Likes to Dr. Ellenberg’s Facebook page.
“I was skeptical at first doing a sweepstakes but was shocked to see the interest from my patients,” Dr. Ellenberg said. “They were totally on board, and I was surprised how many patients we connected with on Facebook from it. Simple, easy and fun!”
To learn more about the case study or Sesame Sweepstakes™, we invite you to download the case study!