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Jul
31

Pay-per-click Basics

There’s a lot that goes into building a successful PPC (pay-per-click) campaign. From researching and selecting the right keywords, to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, every step of the process counts. Whether you have already decided that PPC is the right way to build your […]
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Jul
25

Successful Social Media Campaigns You Can Learn From

Running a social media campaign isn’t easy, depending on what industry you’re in or what service you’re trying to provide, there are a lot of variables to consider. A social media campaign could be a paid ad, a boosted post, a contest, promoting a hashtag, etc. All of these different campaign forms can have different goals attached to them, too. […]
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Jul
19

A Quick Guide To Backlinking

If you’re reading this blog post and trying to decide whether you’re going to catch up on a Game of Thrones episode or experiment with baking for the first time with the free hour you have over the weekend, I’ve got a much better idea. Let’s add backlinks to your website! In five easy steps, you can make a difference […]
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Jul
17

A/B Test Like a Champ – Creating Email Marketing Campaigns that Convert

There are an estimated 247 billion emails sent per day. You may be thinking to yourself, “That’s a big number, how do I set my practice apart and ensure my marketing emails are opened and read?” Creating a strong email marketing campaign takes time, practice, and A LOT of testing. In this space, testing emails is referred to as A/B […]
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Jul
12

Sharing a Moment: Using Instagram Stories to Your Advantage

Are you seeking a fresh way to invigorate your social media strategy? Look no further than Instagram’s latest feature: Instagram stories. Instagram stories allow users to post photos or short videos that disappear after 24 hours. You might wonder how a business would utilize a feature that has a timeline for content.It’s simple: photo and video highlights of office happenings […]
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Jul
11

Inconsistent NAP Listings Can Hurt Your SEO Rankings

When most people think of a nap, they might think about a lazy Sunday afternoon, catching up on some sleep after traveling, or what you need about an hour after Thanksgiving dinner. When it comes to your business, NAP has an entirely new meaning. NAP stands for Name, Address, Phone Number. In the SEO world, having a consistent NAP in […]
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