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Jul
31

Pay-per-click Basics

There’s a lot that goes into building a successful PPC (pay-per-click) campaign. From researching and selecting the right keywords, to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, every step of the process counts. Whether you have already decided that PPC is the right way to build your […]
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Sep
09

Integrate Pay Per Click Advertising Into Your Marketing Strategy

When it comes to online marketing, there are many different strategies out there that your practice can use to market to prospective patients. Increasingly important to an effective online strategy in your practice are search engine and social media marketing.  Whether you’re aiming to rank higher on Google, or want to build your presence on Facebook, these strategies are critical […]
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