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Mar
12

The Top Mistakes People Make With Their SEO

A successful search engine optimization (SEO) campaign has numerous components. There is no silver bullet to ranking well online. However, good SEO professionals know the best practices to put your business in a position to succeed. They also know what can cause your rankings to crumble. Let’s dive into the biggest mistakes you can make with your SEO and how […]
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Jan
21

SEO Risks to Take and Risks to Avoid

While no one outside of Google officially knows the exact algorithm to make a website rank well, SEO professionals spend countless hours hypothesizing, testing, and implementing strategies where they see success. Many of these are obvious: original content, correct business information, and meaningful backlinks, to name a few. But what is there beyond these best practices that might help give […]
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Dec
03

5 Actionable SEO Tips

With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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Oct
23

Ranking for Multiple Keywords with One Piece of Content

Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re  looking for. […]
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Jul
31

Pay-Per-Click Basics

A lot goes into building a successful PPC (Pay-Per-Click) campaign. From researching and selecting the right keywords, to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, every step of the process counts. Whether you have already decided that PPC is the right way to build your brand or […]
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Apr
05

The Relationship between SEO and Your Search Engine

Search Engine Optimization (SEO) is the most powerful tool in your digital marketing arsenal. The relationship between SEO and search engines is symbiotic. Search engines such as Google continue to update their algorithm to provide the best experience for their customers, which means business owners have to match Google’s expectations. The necessity for business owners to keep up with the […]
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