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Nov
10

Defining Click-Through Rates

You may be wondering what a click-through rate (CTR) is and why it’s  important when it comes to your marketing efforts. A CTR is the ratio of clicks on a link compared to impressions in your campaign. A vast array of factors can influence it and unfortunately, some are out of your hands. However, there are some things you can […]
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Sep
13

Citation Management: Manual vs. Aggregator

You might be wondering, why do I need citation management? Well, local search results are dependent on healthy citations and leads in order to improve rankings, website traffic and ultimately, conversions. Good citation management allows your community to have an accurate impression of your business instead of being misdirected by incorrect or duplicate listings. If you have decided to outsource […]
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Sep
12

How to Create a Link Building Campaign

Are you new to link building? That’s okay – we’re here to help answer any and all questions you might have. Let’s begin with defining what link building is. A link building campaign is the process of acquiring links from other websites that direct them to your own. This particular marketing campaign is an effective way to increase your website […]
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Aug
02

The Benefits of Content Questionnaires

You already know that SEO & social media are vital parts of your practice’s online marketing strategy. You also know that content questionnaires are a great tool to have for your SEO & social efforts. Today, we’ll be expanding on how Sesame’s questionnaires benefit SEO and social media individually, and how the two overlap. So if you’ve been neglecting those […]
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May
19

Debunking Common SEO Myths

As machine learning and artificial intelligence improves, search engines are getting better at providing the most informative answers to ambiguous queries. Whether you’re looking for a new dentist or the best dumpling place within fifteen minutes of your office, a business with a strong SEO presence will always have the advantage of standing out online. And while search engine optimization can […]
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May
12

How to Claim a Local Listing

Citations, Local Directories, Local Listings, Business listings, whatever you call it, it’s important to know it matters. Local Listings are the foundation of your local SEO efforts; without it, Google would not know where your practice is, what services you offer, and ultimately whether or not to show you in the search results. Yet, they are often overlooked or worst […]
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Mar
13

SEO Guide To A Google-friendly Site

So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a monthly war with your competition on where you rank. In reality, it is a local campaign that helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are a couple tips from your Sesame […]
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Oct
30

Search Engine Keywords Explained

What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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Jun
09

What is a “Keyword”?

The Sesame Search team provides search engine optimization for Sesame members with our Performance Search Engine Optimization Service. When talking to our members, the term “keyword” comes up a lot when discussing search strategies. But what is a “keyword”? Is it a word you enter in your website? Is it a word you send to the search engines? How do […]
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Keywords: SEO