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Mar
12

The Top Mistakes People Make With Their SEO

A successful search engine optimization (SEO) campaign has numerous components. There is no silver bullet to ranking well online. However, good SEO professionals know the best practices to put your business in a position to succeed. They also know what can cause your rankings to crumble. Let’s dive into the biggest mistakes you can make with your SEO and how […]
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Jan
21

SEO Risks to Take and Risks to Avoid

While no one outside of Google officially knows the exact algorithm to make a website rank well, SEO professionals spend countless hours hypothesizing, testing, and implementing strategies where they see success. Many of these are obvious: original content, correct business information, and meaningful backlinks, to name a few. But what is there beyond these best practices that might help give […]
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Dec
03

5 Actionable SEO Tips

With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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Oct
23

Ranking for Multiple Keywords with One Piece of Content

Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re  looking for. […]
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Aug
15

Promoting your Practice with Google My Business Posts

When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings, and those listings you see are […]
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Jul
19

A Quick Guide To Backlinking

If you’re reading this blog post and trying to decide whether you’re going to catch up on a Game of Thrones episode or experiment with baking for the first time with the free hour you have over the weekend, I’ve got a much better idea. Let’s add backlinks to your website! In five easy steps, you can make a difference […]
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Jul
11

Inconsistent NAP Listings Can Hurt Your SEO Rankings

When most people think of a nap, they might think about a lazy Sunday afternoon, catching up on some sleep after traveling, or what you need about an hour after Thanksgiving dinner. When it comes to your business, NAP has an entirely new meaning. NAP stands for Name, Address, Phone Number. In the SEO world, having a consistent NAP in […]
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May
01

Sesame SEO Direct Powered By Yext

Sesame Communications is now powered by Yext, giving our members a new approach to digital marketing! As you may or may not know, 73 percent of high intent traffic is finding your practice through platforms such as Facebook, Google, Yelp and many more before finding your website. With Sesame SEO Direct, your local listings are found, corrected and consistent across […]
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