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Apr
18

What Happens When You Change Your Domain

As any online professional can tell you, changing your practice’s website domain name will affect your SEO in some way, shape or form.  However, the main question from all our doctors is how changing your domain name will affect your search engine results and keyword rankings. With a new domain, Google has to come back and crawl your website, re-index […]
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Apr
05

The Relationship between SEO and Your Search Engine

Search Engine Optimization (SEO) is the most powerful tool in your digital marketing arsenal. The relationship between SEO and search engines is symbiotic. Search engines such as Google continue to update their algorithm to provide the best experience for their customers, which means business owners have to match Google’s expectations. The necessity for business owners to keep up with the […]
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Feb
20

Online Advertising: Pay-Per-Click vs. Paid Social

The world of online marketing is constantly changing. So much so that lately, having an up-to-date website and a business Facebook page isn’t always enough to make you stand out. This can be especially true if you’re just beginning to build your online presence. Luckily, there are ways that you can promote your practice online and on your own terms. […]
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Jan
16

How A Website Redesign Affects Your Google Rankings

Redesigning a website is an exciting project. It’s so nice to see it come back to life when it’s all done and the final updates have been made. However, what many people don’t realize (or forget) is that when you complete a website redesign, Google has to come back and crawl the new site. That means it re-indexes the changes […]
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Jan
05

Defining Target Audience Through Your Content

  Understanding how to define your target audience by creating unique and SEO friendly content can be challenging. Luckily, your Sesame social media and SEO experts are always here to help. With the tips below you’ll learn how to better understand what the right content for your patients is, and how to go about creating it.     Knowing your […]
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Nov
10

Defining Click-Through Rates

  You may be wondering what a click-through rate (CTR) is and why it’s  important when it comes to your marketing efforts. A CTR is the ratio of clicks on a link compared to impressions in your campaign. A vast array of factors can influence it and unfortunately, some are out of your hands. However, there are some things you […]
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Aug
02

The Benefits of Content Questionnaires

You already know that SEO & social media are vital parts of your practice’s online marketing strategy. You also know that content questionnaires are a great tool to have for your SEO & social efforts. Today, we’ll be expanding on how Sesame’s questionnaires benefit SEO and social media individually, and how the two overlap. So if you’ve been neglecting those […]
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