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Mar
15

Pranks to Increase Engagement on April Fool’s

April Fool’s is approaching and that means you’ve got a great opportunity to create content for your practice coming your way. Everyone loves a good April Fool’s joke. Documenting your office’s April Fool’s prank is a fun way to engage your followers and add some diversity to your content. Whether it’s something simple or elaborate, we can almost guarantee your […]
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Jan
10

Setting Digital Marketing Goals for 2019

As a marketing professional, I am always looking for new ways to grow and build on my understanding of marketing. I do that by reading online marketing blogs and networking with other marketing professionals. This year, I’ve decided to really invest in reading educational books surrounding the marketing space. We’re ever-evolving in this field and I am thirsty for knowledge […]
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Dec
19

A Sesame Year in Review

It’s been over 17 years since Sesame Communications opened its doors. Since that first day, we’ve been pioneering new and innovative ways to help market practices in the dental industry. As all great companies do, we’ve had to change and grow according to  the demand of the industry every year, and this year was no exception. We like to call […]
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Nov
14

Celebrate Thanksgiving on Instagram!

Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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Nov
09

Facebook Ads FAQ’s

If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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Aug
15

Promoting your Practice with Google My Business Posts

When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings, and those listings you see are […]
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