April Fool’s is approaching and that means you’ve got a great opportunity to create content for your practice coming your way. Everyone loves a good April Fool’s joke. Documenting your office’s April Fool’s prank is a fun way to engage your followers and add some diversity to your content. Whether it’s something simple or elaborate, we can almost guarantee your […]
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When you think of February, what’s the first thing that comes to mind? It’s most likely not President’s Day. However, I bet you’re thinking about love, hearts, and boxes of candy, that’s right—good ‘ol Valentine’s Day. With only 23 days, a few hours, and even fewer seconds till the big day, give or take when you read this blog, it’s […]
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As a marketing professional, I am always looking for new ways to grow and build on my understanding of marketing. I do that by reading online marketing blogs and networking with other marketing professionals. This year, I’ve decided to really invest in reading educational books surrounding the marketing space. We’re ever-evolving in this field and I am thirsty for knowledge […]
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Twitter is a platform best known for their 280-character limit that helps keep tweets short and sweet. Many users face a unique challenge because of this. How do you fit messages into posts that are barely longer than a text message? The answer is simple: say only what you need to say. Just because you have 280 characters on Twitter […]
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It’s been over 17 years since Sesame Communications opened its doors. Since that first day, we’ve been pioneering new and innovative ways to help market practices in the dental industry. As all great companies do, we’ve had to change and grow according to the demand of the industry every year, and this year was no exception. We like to call […]
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Feeling festive? ‘Tis the season to take advantage of the excitement in the air and post unique, holiday-themed content to your social media platforms. Don’t worry about having to do anything too elaborate. Simplicity is always key–even when it comes to holiday posts! Below are some ideas that you can try out to start spreading some holiday cheer to your […]
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Looking for inventive ways to engage your audience without having to take time to write posts? Both Facebook and Instagram feature a “Live” video option where you can instantly relay to your followers the latest office happenings. First things first, how do you go live? Before you decide to go live do a tiny bit of pre-planning by announcing to […]
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Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings and those listings you see are […]
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