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Aug
15

Promoting your Practice with Google My Business Posts

When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings, and those listings you see are […]
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Jul
25

Successful Social Media Campaigns You Can Learn From

Running a social media campaign isn’t easy, depending on what industry you’re in or what service you’re trying to provide, there are a lot of variables to consider. A social media campaign could be a paid ad, a boosted post, a contest, promoting a hashtag, etc. All of these different campaign forms can have different goals attached to them, too. […]
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Jul
17

A/B Test Like a Champ – Creating Email Marketing Campaigns that Convert

There are an estimated 247 billion emails sent per day. You may be thinking to yourself, “That’s a big number, how do I set my practice apart and ensure my marketing emails are opened and read?” Creating a strong email marketing campaign takes time, practice, and A LOT of testing. In this space, testing emails is referred to as A/B […]
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Jun
25

This July, Celebrate More than Fireworks at your Practice!

With June coming to an end, we’re almost halfway through 2018! As someone in the dental field, you know your business ebbs and flows, especially in the summertime. There is no time like the present to work on your marketing efforts for this summer and beyond! We know that coming up with creative content for your marketing efforts can be […]
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Apr
13

The Do’s and Don’ts of Instagram: How to Maximize Your Presence

When it comes to Instagram, having fun and being creative is the true essence of the platform. However, as you’re building your brand and growing, there are some practices that you should  follow and some you’ll be better off without. Below we’re outlining some of basic do’s and don’ts to get you started. DO’s Focus on photographs – Instagram was […]
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Mar
21

My Engagement Has Been Ruff! What Should I Do Meow?

It may seem that with your Facebook page, you’ve been through it all. Birthdays, anniversaries, the Harlem Shake. At this point you’re probably thinking, what is left to do to keep people interested in coming to your page on a consistent basis? Well, there’s a chance that your furry friends could help you take your practice’s brand to the next […]
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Mar
19

How to Use Content Marketing for Your Dental Practice

As a successful business owner, your goals of providing amazing patient care and growing your practice likely have not changed over the years. However, as the marketing world continues to shift online, ensuring your practice stands out among the competition becomes more of a challenge. Traditional marketing has become less prevalent to make way for a new type of marketing […]
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Mar
16

Google 360 Tours

You may have heard about Google 360 Tours or have been approached by a Trusted Google Photographer about creating one for your practice. But the question remains: what are they and are they a good investment for your practice? A Google 360 Tour allows you to invite your customers into your practice for a virtual tour of your office. They […]
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Mar
12

St. Patrick’s Day Contest Ideas

With St. Patrick’s Day just around the corner, you’ve got the perfect opportunity to host a creative contest that gives back to your wonderful patients all while encouraging engagement with your online brand. Don’t worry, there’s no need to search for inspiration at the end of a rainbow – we’ve gathered these contest ideas that will easily get your patients […]
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Mar
06

Three Tips To Help Treatment Coordinators Convert Pending Patients Into Production

As an Orthodontic Consultant, I have the unique opportunity to see each and every practice I work with in a way that not many others are afforded. I spend hours observing the intricate workings of new patient consultations; helping both the Treatment Coordinators and their doctors get to a point where they can revel in the feelings of a closing […]
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