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May
22

The Keys to Social Media Branding

Picture the inside of your practice. The paint color on the walls carefully chosen, the upholstery on the chairs hand selected, and the logo on the wall crafted specifically to reflect your practice branding. You’ve taken the time to choose each detail in the office to give off the right feel as soon as patients walk through your door. Now, […]
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Apr
13

The Do’s and Don’ts of Instagram: How to Maximize Your Presence

When it comes to Instagram, having fun and being creative is the true essence of the platform. However, as you’re building your brand and growing, there are some practices that you should  follow and some you’ll be better off without. Below we’re outlining some of basic do’s and don’ts to get you started. DO’s Focus on photographs – Instagram was […]
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Apr
04

Are Instagram Stories the new Snapchat? Probably.

When Instagram stories first launched in August of 2016, many people doubted their ability to compete with Snapchat. In fact, a lot of people felt like it was a blatant rip-off that would never stick. Both platforms offer essentially the same concept: a quick video for your followers’ entertainment which disappears after 24 hours. They both offer color filters, the […]
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Mar
05

Instagram Update

At Sesame, we strive to make your social media experience as easy as possible. We know that to balance running your practice, checking off your weekly to-dos and spending time with friends and family, efficiency is key. That’s why we are so excited to introduce Instagram publishing to the Social Suite! Because when you can manage all of your social […]
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Nov
28

Prioritizing Your Social Networks

We know that managing your social networks can feel like a lot of work sometimes. The easiest way to avoid feeling overwhelmed is to take some time to build your social strategy and make sure you’re prioritizing the right networks. While every practice is unique and may approach social media differently, this is the approach we recommend based off what […]
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Sep
13

The Evolution of Social Media

Have you ever wondered how social media platforms came to be? Some social sites have come a long way since they first came out, while others are barely hanging on, or simply no longer exist. So why is that some of them flourished, while others fizzled out? It all comes down to effectively connecting people and creating a relevant, user […]
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Jul
19

Instant Engagement with Instagram

People are drawn to photos. When it comes to Social Media the phrase “A picture is worth a thousand words” rings true, particularly when it comes to Instagram. Instagram has skyrocketed to the #3 most used Social Media platform worldwide in 2016, with over 500 million active monthly users. If you’re looking to get your brand in front of prospective […]
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