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Prioritizing Your Social Networks

We know that managing your social networks can feel like a lot of work sometimes. The easiest way to avoid feeling overwhelmed is to take some time to build your social strategy and make sure you’re prioritizing the right networks. While every practice is unique and may approach social media differently, this is the approach we recommend based off what […]
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The Evolution of Social Media

Have you ever wondered how social media platforms came to be? Some social sites have come a long way since they first came out, while others are barely hanging on, or simply no longer exist. So why is that some of them flourished, while others fizzled out? It all comes down to effectively connecting people and creating a relevant, user […]
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Going LIVE. Facebook Live.

Over the past year, Facebook has undergone some serious cosmetic changes. With each facelift, they have added a set of fun new features. Ranging from adding reactions (love, dislike, laugh, angry) instead of the standard like button, to having all videos in your newsfeed auto-play. However, the newest Facebook feature taking the online world by storm is Facebook Live. Facebook […]
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Raising Brand Awareness and Engagement on Social Starts in the Office

We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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Graph Search Could Change Everything

Sesame Insider Insights By Dr. Larry Emmott Graph Search Could Change Everything The following is an excerpt from my Dentalcompare article. Follow the link for the whole thing. …There it is, “dentists my friends liked.” With Graph Search a patient “like” becomes far more valuable than it was before… With Graph Search the person looking for a dentist … can search […]
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Facebook tops one billion users

It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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The fight against fake “Likes” on Facebook!

We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to […]
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“What is Facebook Reach, and why is it important to my practice?”

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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