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Apr
17

Making the Most of Your Social Calendar

If you’ve been doing this social media marketing thing for a while, you’re probably familiar with the importance of having a content calendar. Social calendar, content plan, social strategy, whatever you want to call it, it all comes down to the same idea: having a consistent, actionable plan for your business’ social media presence. And more importantly, committing to keeping […]
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Mar
14

CAN-SPAM Laws: How To Set Yourself Up For Success

As a business owner running email marketing campaigns, it’s imperative to know the rules around the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 aka CAN-SPAM. While you may be thinking this has nothing to do with you, I assure you that it does. Signed by George Bush in 2003, the United States’ first national standards for […]
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Jan
14

How Personalized Search Results Impact Rankings

Welcome to the age of personalized search! Over the past few years Google has been feverishly updating their search technology to create a more custom and rich user experience for local business owners and their customers. While these changes make it easier for customers to find local, relevant businesses they love, it makes it a bit harder for business owners […]
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Jan
10

Setting Digital Marketing Goals for 2019

As a marketing professional, I am always looking for new ways to grow and build on my understanding of marketing. I do that by reading online marketing blogs and networking with other marketing professionals. This year, I’ve decided to really invest in reading educational books surrounding the marketing space. We’re ever-evolving in this field and I am thirsty for knowledge […]
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Sep
26

Marketing Your Practice Like a Professional

Marketing is the perfect blend of art and science. It’s an art because we create beautiful infographics, well-crafted content, and catchy titles with beautiful CTA (call to action) buttons. It’s a science because of all the data that we can collect about people’s actions, when they read the well-crafted content, or click on the beautiful CTA button. The question on […]
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Jul
17

A/B Test Like a Champ – Creating Email Marketing Campaigns that Convert

There are an estimated 247 billion emails sent per day. You may be thinking to yourself, “That’s a big number, how do I set my practice apart and ensure my marketing emails are opened and read?” Creating a strong email marketing campaign takes time, practice, and A LOT of testing. In this space, testing emails is referred to as A/B […]
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Jun
25

This July, Celebrate More than Fireworks at your Practice!

With June coming to an end, we’re almost halfway through 2018! As someone in the dental field, you know your business ebbs and flows, especially in the summertime. There is no time like the present to work on your marketing efforts for this summer and beyond! We know that coming up with creative content for your marketing efforts can be […]
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Mar
23

5 Ways to Improve Your Twitter Presence

Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse. […]
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Mar
16

Google 360 Tours

You may have heard about Google 360 Tours or have been approached by a Trusted Google Photographer about creating one for your practice. But the question remains: what are they and are they a good investment for your practice? A Google 360 Tour allows you to invite your customers into your practice for a virtual tour of your office. They […]
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