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    What is PPC in Digital Marketing?

    PPC or pay-per-click is a form of online marketing where a practice or advertisers pay a fee each time a consumer clicks on their ad. The most common form of PPC advertising is through search engines, such as Google Ads. This is where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when […]
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    How SEO and Social Work Together

    Peanut butter and jelly. Sonny and Cher. Seattle and rain. These are just some iconic duos that have always worked together. They are the yin to their yang, the Harry to their Sally, the… well you get the picture. Most things have a perfect partner, and Search Engine Optimization (SEO) and social media are no exception. It is not uncommon […]
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    The Pros of a Sesame Premium Website

    As a business owner, you’ve done your due diligence and spent time reading various blogs about why digital marketing matters. You understand that it’s 2018 and not being online isn’t an option anymore. What truly matters is building a website that is unique to you, eye-catching and ultimately brings you new patients. Your website needs to be better than the […]
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    Marketing Your Practice Like a Professional

    Marketing is the perfect blend of art and science. It’s an art because we create beautiful infographics, well-crafted content, and catchy titles with beautiful CTA (call to action) buttons. It’s a science because of all the data that we can collect about people’s actions, when they read the well-crafted content, or click on the beautiful CTA button. The question on […]
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    Inconsistent NAP Listings Can Hurt Your SEO Rankings

      When most people think of a nap, they might think about a lazy Sunday afternoon, catching up on some sleep after traveling, or what you need about an hour after Thanksgiving dinner. When it comes to your business, NAP has an entirely new meaning. NAP stands for Name, Address, Phone Number. In the SEO world, having a consistent NAP […]
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