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Jul
11

Inconsistent NAP Listings Can Hurt Your SEO Rankings

When most people think of a nap, they might think about a lazy Sunday afternoon, catching up on some sleep after traveling, or what you need about an hour after Thanksgiving dinner. When it comes to your business, NAP has an entirely new meaning. NAP stands for Name, Address, Phone Number. In the SEO world, having a consistent NAP in […]
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Nov
10

Defining Click-Through Rates

You may be wondering what a click-through rate (CTR) is and why it’s  important when it comes to your marketing efforts. A CTR is the ratio of clicks on a link compared to impressions in your campaign. A vast array of factors can influence it and unfortunately, some are out of your hands. However, there are some things you can […]
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May
19

Debunking Common SEO Myths

As machine learning and artificial intelligence improves, search engines are getting better at providing the most informative answers to ambiguous queries. Whether you’re looking for a new dentist or the best dumpling place within fifteen minutes of your office, a business with a strong SEO presence will always have the advantage of standing out online. And while search engine optimization can […]
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