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Apr
27

Monitoring Patient Interactions via Social Media

If your practice isn’t already utilizing the social aspect of social media, you could be missing out on a crucial opportunity to build your network and strengthen your social presence. Is your practice looking for some guidance regarding this topic and wondering how it can benefit you? If so, this blog was created with you in mind!  Let’s start with […]
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Apr
20

Say “Yes” to Ad Copy Tests

Perfection is nearly impossible to achieve. We often strive to be perfect in various ways but the harsh reality is that perfection is very elusive to put it lightly.  The realm of Pay-Per-Click (PPC) marketing is really no different. The perfect ad experience simply doesn’t exist.  However, that doesn’t mean developing an excellent experience for prospective patients isn’t possible. On […]
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Apr
13

Using Instagram to Book Appointments

Social media is a fantastic way to interact with both current and prospective patients. As social media has become more ingrained in our daily lives, consumers have come to expect more—especially from businesses. If they take the time to comment on a post, they expect a comment or interaction back. If they send you a private message, they expect a […]
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Apr
06

Stop Wasting Ad Budget – Use Negative Keywords

As I’m sure you’re well aware, there is a TON of information on the Internet!  That means that sometimes people searching for something get results that are, well, not what they’re looking for.  Sesame Communications provides a useful example. There is a very famous children’s tv program with the name “Sesame” in it and there are also many “sesame seed” […]
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