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Apr
13

Using Instagram to Book Appointments

Social media is a fantastic way to interact with both current and prospective patients. As social media has become more ingrained in our daily lives, consumers have come to expect more—especially from businesses. If they take the time to comment on a post, they expect a comment or interaction back. If they send you a private message, they expect a […]
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Apr
06

Stop Wasting Ad Budget – Use Negative Keywords

As I’m sure you’re well aware, there is a TON of information on the Internet!  That means that sometimes people searching for something get results that are, well, not what they’re looking for.  Sesame Communications provides a useful example. There is a very famous children’s tv program with the name “Sesame” in it and there are also many “sesame seed” […]
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