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Nov
30

What’s the Right Social Media Posting Frequency?

Content creators often struggle with balancing posting too frequently vs. not posting often enough. Will people unfollow you because you post every single day? Or will they unfollow you because you don’t post every single week? Finding the sweet spot of posting frequency can be challenging. Overwhelming and spamming your followers is a big “NO,” but you also don’t want […]
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Nov
16

Google and Bing are Going Responsive

Ad copy changes are coming to Google and Bing! That’s right, effective June 30th, 2022 BOTH Google and Microsoft Advertising (Bing) are switching ALL new search ads creation to the Responsive Format. Wait, what? I know, this sounds very painful. Luckily, expanded text ads created before that date will continue to run and they can be enabled and paused as […]
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Nov
09

The Benefits of YouTube Shorts

Within the past decade, YouTube has gained massive popularity. Sharing a video on YouTube has become more than just a hobby, it has become a lifestyle. More recently, they have moved towards the creation of short clips to attract more users to the platform.  As a result, if your practice is looking to expand your social media content output and […]
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Nov
02

Understanding Onsite vs. Offsite SEO

Search engine algorithms are designed to determine which websites are most applicable for a given search result. The websites are then listed in results based on an abundance of factors. Interestingly, both onsite and offsite considerations influence rankings.  So, what are onsite and offsite factors? I created this blog post to help you understand the difference between the two and […]
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