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Jun
30

Effective Practice Marketing in the 24-7 Digital Age of Dentistry

81% of Americans between the ages of 30-49 are online daily. These individuals include both your existing and potential new patients, making your practice’s visibility online more important than ever. Sesame recently sponsored a whitepaper co-authored by Dr. Lou Shuman, president of Pride Institute, and Diana Friedman, Sesame’s Chief Executive Officer. The article explores the online consumer landscape today, and […]
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Jun
24

2011 PNDC Wrap Up

Sesame’s offices are situated in the heart of the Pacific Northwest, and give us a unique opportunity to attend many great events and study groups, right in our own backyard! One of these is the Pacific Northwest Dental Conference, an annual event which was held last week in Seattle. Thank you to everyone who got a chance to stop by […]
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Jun
17

Are you ready for mobile?

Today, 80% of Americans own mobile phones, and 50% of those phones will be connected to the Internet by the end of 2011. With so many people using smartphones to search for information online, it’s no surprise to see the surge in popularity of mobile-optimized websites and apps. Unfortunately, the user experience of navigating a website on one of these […]
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Jun
09

What is a “Keyword”?

The Sesame Search team provides search engine optimization for Sesame members with our Performance Search Engine Optimization Service. When talking to our members, the term “keyword” comes up a lot when discussing search strategies. But what is a “keyword”? Is it a word you enter in your website? Is it a word you send to the search engines? How do […]
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Keywords: SEO
Jun
03

2011 AACD Highlights

On Saturday May 21st, Sesame Communication’s Director of Business Development, Rachel Mele presented a hands-on workshop at the 27th annual Academy of Cosmetic Dentistry (AACD) Scientific Session. The three hour course titled “Get Found: SEO, Social Media, and Online Marketing” was “one of the best courses all week,” according to Dr. Manisha Javia of Scottsdale, AZ. Attending doctors learned how […]
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