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Jan
26

Understanding + Using Google My Business Insights

The Insights panel found within the Google My Business (GMB) dashboard provides business owners with customer engagement data gathered from their GMB listing. This data can inform practices on what’s working and what isn’t with their profile so that they can, in turn, optimize in order to get more clicks and visibility from prospective patients.  Upon signing into your GMB […]
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Jan
20

Which Links Should I Pursue?

A link building campaign is a process focused on acquiring links from other relevant and high-quality websites to your own website. Building links to your website is important because they can become a great source of referral traffic to your practice. In addition, search engines favor websites with many good inbound links in their search results above sites with fewer […]
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Jan
12

3 Top Social Media Trends in 2021

Does one of your New Year’s resolutions include posting more frequently to your practice’s social media profiles? Well, you are in luck! In this post, I’ll share with you the most important trends to implement into your social media strategy for 2021.  With people now spending more time at home due to the pandemic there is a significant increase in […]
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Jan
05

The Best Shots + Tech Specs for Videos of Practices

After determining that you want to include custom video footage of your practice on your website’s homepage the next step is to plan it out.  Attention spans on the Internet are minimal. If you can’t capture site visitor attention right away there’s a good chance they will leave and never come back. That’s why having a strong array of shots […]
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