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Apr
18

What Happens When You Change Your Domain

As any online professional can tell you, changing your practice’s website domain name will affect your SEO in some way, shape or form.  However, the main question from all our doctors is how changing your domain name will affect your search engine results and keyword rankings. With a new domain, Google has to come back and crawl your website, re-index […]
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Apr
16

Earth Day 2018

Earth Day is right around the corner and now is the perfect time to start thinking green! You’re probably familiar with one or two eco-friendly lifestyle changes you can make at home, but there are also many ways to care for the planet while at the office. This year’s Earth Day mission is to end plastic pollution, and in the […]
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Apr
13

The Do’s and Don’ts of Instagram: How to Maximize Your Presence

When it comes to Instagram, having fun and being creative is the true essence of the platform. However, as you’re building your brand and growing, there are some practices that you should  follow and some you’ll be better off without. Below we’re outlining some of basic do’s and don’ts to get you started. DO’s Focus on photographs – Instagram was […]
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Apr
05

The Relationship between SEO and Your Search Engine

Search Engine Optimization (SEO) is the most powerful tool in your digital marketing arsenal. The relationship between SEO and search engines is symbiotic. Search engines such as Google continue to update their algorithm to provide the best experience for their customers, which means business owners have to match Google’s expectations. The necessity for business owners to keep up with the […]
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Apr
04

Are Instagram Stories the new Snapchat? Probably.

When Instagram stories first launched in August of 2016, many people doubted their ability to compete with Snapchat. In fact, a lot of people felt like it was a blatant rip-off that would never stick. Both platforms offer essentially the same concept: a quick video for your followers’ entertainment which disappears after 24 hours. They both offer color filters, the […]
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