Search Engine Optimization (SEO) is the most powerful tool in your digital marketing arsenal. The relationship between SEO and search engines is symbiotic. Search engines such as Google continue to update their algorithm to provide the best experience for their customers, which means business owners have to match Google’s expectations. The necessity for business owners to keep up with the constant barrage of updates from search engines is the foundation for which SEO is built upon.
Some critics may look at SEO and conclude that the techniques of the past are no longer relevant and therefore SEO is no longer relevant. They are only half correct! Previously, Google’s archaic algorithm allowed low quality SEO techniques like keyword stuffing and low quality content to rule the search results. Today, outdated techniques no longer play a role, but SEO will never go out of style as it is constantly evolving and innovating to meet the demands of their users. As Google modifies its algorithm to crawl websites to provide better content for users, SEO techniques also continue to evolve to ensure that search engines can rank the best high quality results.
Because of this symbiotic relationship, SEO is a popular topic for search engines. Each search engine offers advice on their blogs about the necessity of SEO and education regarding how website owners should properly utilize it. Search engine bots crawl each website looking for the clips of information to index for potential search inquiries.
Without proper SEO on your website, bots may mislabel the vital information you are trying to provide them. While certain SEO techniques may be dead, SEO is alive and well and will continue to evolve to meet the needs of your business and your users.
—Rebecca McBride, SEO Specialist, Sesame Communications