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Jul
27

Appealing to Patients via Instagram Reels

Diversifying content is a great way to grow engagement on your social media platforms. Instagram makes it easy for its users to do this as it offers many different options to create and share content.  One of its newest additions is Instagram Reels, “a new way to create and discover short, (and) entertaining videos on Instagram.” With a 15-second recorded […]
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Jul
20

Why Evergreen Website Content Matters

One of the core aspects of SEO is the continued creation of fresh content for your website. New content helps illustrate to search engines like Google and Bing that you are an authority on a given topic and that you are actively updating your website.  Still, not all content needs to change. In the SEO world, static content that rarely […]
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Jul
13

Determining Your Optimal Social Media Posting Time

In this day and age, we’re constantly flooded with so much information on social media that posts can get lost in the shuffle.  Determining and optimizing for the specific times and days you have the best chance of catching your patients’ attention is important for increasing your engagement with visibility on social media platforms.  There is no one size fits […]
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Jul
06

Monitoring Website Feature Performance

Tracking the performance of a given page on a website is relatively easy. With Google Analytics and countless other analytics programs, by including a snippet of code within the back end of a page, data for metrics like clicks and the average time length of visits are recorded and easily viewed.  But what about feature performance? How do you track […]
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