The temperature is dropping, and leaves are changing colors. These could only mean one thing — it’s fall! With the arrival of fall comes more than just seasonal changes, it also brings many opportunities for your social media content. From smile-friendly autumn recipes to Halloween festivities, fall is the perfect time to show off what is happening in your office and connect with your patients online. Because fall fun is just around the corner, below are some quick and easy ideas to boost your content this season!
Seasonal Hygiene Tips
Fall is the perfect time to share some seasonal oral health-related tips! Keeping your patients up to date with seasonal tips and tricks is a fantastic way to promote good oral health while also encouraging engagement on your social sites. Consider a blog or Facebook post on some fall tips, such as tooth sensitivity from hot beverages or the importance of wearing mouth guards during fall sports. Also, it is the perfect time to remind your patients of the dangers of too much Halloween candy!
As the season changes, so does the scenery around the office. Be sure to capture the changing colors for your social media! Sharing seasonal updates such as photos of the office is a great way to keep your patients involved online. Fun fall activities like visiting a pumpkin patch or local farm are also fantastic ways to highlight local involvement on your social media. A lot of offices see success in having an in-office pumpkin decorating contest, where each staff member creates a pumpkin and your patients can vote for their favorite!
Halloween is the perfect time to create some in-office content for your social media. Whether your office team is dressing up on the day of (Halloween is on a Tuesday this year!) or you are just decorating for the season, capturing a few photos of it for Facebook and Instagram goes a long way in keeping your patients updated on the office happenings! Also encouraging your patients to dress up for their appointments on Halloween can be an excellent way to get them involved in some in-office fun.
A great time to share your gratitude this season is during Thanksgiving. This is the perfect opportunity to thank your amazing patients for supporting your business. Be sure to utilize patient testimonials and reviews in your social media posts and encourage others to share their experiences with your office! Thanksgiving is also a great chance to thank your staff members — consider a staff spotlight blog post or a Facebook shout-out post to show your appreciation to your team.
Favorite Fall Recipes
There are so many delicious, tooth-friendly fall recipes that promote oral health. Does your office have any favorites? Now is the perfect time to share them! We recommend sharing a blog post highlighting some popular fall favorites in your office. You can also get your patients involved by asking for some of their favorite recipes on your Facebook page!
Fall is all about change, so make sure you highlight these changes in your office this season! Patients love to see what is happening in the office, so be sure to show them just that by posting any fall fun online. We can’t wait to see what your office is up to this season on social media!
—Tyler Harris, Lead Social Media Specialist, Sesame Communications