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Nov
29

Meet The Social Experts of Sesame

Social media is a key component of your practice’s online marketing strategy. Lucky for you, we have five awesome humans on the Social Team. Together, they develop, design and execute unique social strategies for you and your practice. Social media experts. Gurus. Dream team. Call them what you want! We chatted with them about their lives, expertise and love of […]
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Nov
14

Celebrate Thanksgiving on Instagram!

Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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Nov
13

The Importance of Infographics

In this day and age, we are constantly flooded with information, so much so that sometimes it’s hard to process everything we see online. Infographics are becoming an increasingly popular way to display information on social media. An infographic is the visualization of data using design elements and colors to grab a viewer’s attention. When you only have a few […]
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Nov
09

Facebook Ads FAQ’s

If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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Nov
06

Some Things in Life Are Just Wrong: Don’t Let Your Insurance Participation Be One of Them!

So, you have been reading through your favorite Facebook group for the third time today, and you continue to see some very persuasive advice from your peers on the benefits of taking insurance within your growing orthodontic practice. You also notice there are some doctors who are adamant that insurance participation is terrible, and only the weak submit to insurance […]
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