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Dec
17

Incorporating Video Content into Your Social Media Presence

Most companies recognize the importance of posting on their social media accounts. Being able to reach audiences where they spend most of their time is an amazing tactic to connect with current and potential patients. That doesn’t mean that there isn’t room to grow, though. There are a few unique ideas that can take your practice’s social media content to […]
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Dec
10

Personalizing Your Social Media Presence With Sesame

When it comes to social media, getting your content to stand out from the crowd can sometimes be a daunting task. We’re constantly flooded with information and images while scrolling through multiple social media channels.  With only a few seconds of scrolling time per post, it’s important to make sure the content you’re putting forth is both personalized and consistent […]
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Dec
03

Demographic Targeting on Facebook + Instagram

Understanding the difference in your audience demographics across your social platforms is crucial to optimizing your use of each. Your audience on Facebook is going to look slightly different than the audience you reach on Instagram. In today’s blog, we dive a little deeper into discussing each platform’s audience demographics and where you can access related analytics. While both platforms […]
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