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Jan
29

Using Your Blog to Improve Your SEO

Blogs are everywhere. They are a must for Fortune 500 companies—even for your local foodie discussing their recent dumpling experience and why you should or shouldn’t try them. Blogs are the perfect place for you to further distinguish your brand voice. Whether you use it to discuss trends in your industry or just share a cool experience you or your […]
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Jan
21

SEO Risks to Take and Risks to Avoid

While no one outside of Google officially knows the exact algorithm to make a website rank well, SEO professionals spend countless hours hypothesizing, testing, and implementing strategies where they see success. Many of these are obvious: original content, correct business information, and meaningful backlinks, to name a few. But what is there beyond these best practices that might help give […]
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Jan
14

How Personalized Search Results Impact Rankings

Welcome to the age of personalized search! Over the past few years Google has been feverishly updating their search technology to create a more custom and rich user experience for local business owners and their customers. While these changes make it easier for customers to find local, relevant businesses they love, it makes it a bit harder for business owners […]
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Jan
10

Setting Digital Marketing Goals for 2019

As a marketing professional, I am always looking for new ways to grow and build on my understanding of marketing. I do that by reading online marketing blogs and networking with other marketing professionals. This year, I’ve decided to really invest in reading educational books surrounding the marketing space. We’re ever-evolving in this field and I am thirsty for knowledge […]
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