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Nov
30

Maximize Your New Patient Numbers with an Integrated Marketing Strategy

The past few years have seen a fundamental shift in how marketing dollars are best spent in a general or specialty dental practice. Traditional promotional channels including direct marketing, yellow page listings, and local community centered media are losing relevance as prospective patients increasingly rely on the internet for research and purchasing decisions. In the world of 24-7 web presence, […]
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Nov
29

A Few Tips for Mobile SEO

According to a HubSpot guest post by Lior Levin, a marketing consultant, “despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5 times in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales.” Already mobile searches may account for some 16% of […]
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Nov
15

2011 GPSO A Success!

Last week, Sesame Director of Business Development, Rachel Mele, gave a presentation to the attendees of the 2011 Greater Philadelphia Society of Orthodontists annual meeting. Her lecture topic focused on using SEO, social media, and online marketing to get found by prospective patients. Rachel’s presentation offered attendees actionable tips and strategies to take back to their practices the very next […]
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Nov
10

Use Direct Mail to Target the New Patients YOU Want!

Don’t miss this exciting webinar: Use Direct Mail to Target the New Patients YOU Want! with Michael Fleming of Innovate Media Marketing, Inc Date: Tuesday November 15, 2011 Time: 9 a.m. PST There are many different ways to implement a Direct Mail program into a practice…but which way is the best way for YOUR practice? You can attract the quantity […]
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Nov
08

Social Media in the Dental World

To Tweet or Not to Tweet! Many dental practices are gearing up for 2012—crafting marketing strategies and affixing dollar amounts to marketing budgets. Through this planning process, there is one question that often arises surrounding social media for dental practices: Should your dental practice invest in social media? The answer is simple: Yes! Your prospective and existing patients are using […]
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Nov
03

Email Newsletters – Tips, Tricks and Best Practices

Don’t miss this exciting webinar: Email Newsletters – Tips, Tricks and Best Practices with Terry Miller of CRM Group Date: Thursday November 10, 2011 Time: 5 p.m. PST Join Terry Miller, managing partner of CRM Group, for an insightful on-line live seminar to help you understand what an effective email newsletter program could mean to your practice and how to […]
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Nov
01

Washington State Dental Association and Sesame Communications Unveil Exclusive Program for Online Services

WSDA Members can Leverage Sesame Online Patient Connection System to Accelerate Practice Growth The Washington State Dental Association (WSDA) and Sesame Communications today announced an exclusive program for WSDA members. WSDA members can now receive a no obligation online effectiveness consultation and an additional five percent discount on the cloud-based Sesame 24-7™ integrated online system. “The WSDA continues to endorse […]
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