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Sep
13

Citation Management: Manual vs. Aggregator

You might be wondering, why do I need citation management? Well, local search results are dependent on healthy citations and leads in order to improve rankings, website traffic and ultimately, conversions. Good citation management allows your community to have an accurate impression of your business instead of being misdirected by incorrect or duplicate listings. If you have decided to outsource […]
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Mar
13

SEO Guide To A Google-friendly Site

So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a monthly war with your competition on where you rank. In reality, it is a local campaign that helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are a couple tips from your Sesame […]
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Oct
30

Search Engine Keywords Explained

What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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Jul
30

Sesame Whitepaper: Practice Marketing and Patient Communications

On any given month, 139 million consumers use the Internet to seek healthcare information, according to comScore, a company that track trends in the digital world. With the world going digital, and practice to patient communications have been forever changed by new technologies and communication channels, many dentists and orthodontists are asking themselves, “How is my practice catering to these […]
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Jun
06

Sesame at the Search Marketing Expo (SMX)

Three of our very own local SEO experts—Jana, Shaylee and Amy—are attending the Search Marketing Expo (SMX) here in Seattle today! Continuing education is important to us, and the Search Marketing Expo is an always-educational event where we can consult local SEO colleagues from around the country, as well as stay up-to-date on all the latest and greatest in search […]
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Jun
04

Google+ Local Replaces Google Places

As you may have heard, Google+ Local has officially replaced Google Places. Last Wednesday, Google retired Places in favor of Google+ Local, a move that combines local search and reviews. What’s new? Google’s main goal with this move is to integrate the social aspect of Google+ into your local business listings on Google. The reviews from your patients on your […]
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May
24

Upcoming Webinar—So You’ve Decided to Sell Your Practice: Proven Tips for a Profitable Transition

Do you know what it takes to successfully transition your practice in today’s marketplace; understanding the key points that make your practice more attractive to buyers so you can have your practice sold before others near you? This Friday, we invite to you join our Webinar and learn how doctors should approach the fine art of selling their practice—and profit […]
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Dec
13

Leveraging Online Marketing to Drive Growth & Profitability

Professional services companies that generate a large proportion of  new business via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such high-growth firms. The findings were based on a […]
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Nov
29

A Few Tips for Mobile SEO

According to a HubSpot guest post by Lior Levin, a marketing consultant, “despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5 times in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales.” Already mobile searches may account for some 16% of […]
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