So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a monthly war with your competition on where you rank. In reality, it is a local campaign that helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are a couple tips from your Sesame SEO team on how to focus on your patient’s needs while achieving the Google-friendly site you want:
1. Create unique content
Google recognizes unique content and ranks you higher for it within the search engines. They said it themselves! Unique content goes a long way with prospective patients. They want to know what treatment plans you provide, and who you are, which ultimately helps them decide whether your practice is the right fit for them.
Our SEO team wants to help you create personalized content for all your services and has made easy-to-fill-out questionnaires to do so. All we ask is that you write at least 3-4 sentences per question for substantial content. You will also have the ability to add new photos and videos to your site.
2. Link building is key
Link building is the process of acquiring links from other websites that direct them to your own. A link is a way for users to navigate between pages online. Acquiring backlinks from websites will not only naturally transition potential patients to your website, but also allow search engines to gather information about your practice.
For our members who utilize the Sesame SEO service, we will do this internally for you! Once a month we analyze our Sesame SEO member’s performance and implement local optimization strategies, including optimizing link structure. The SEO team will recommend ways to optimize a website’s accessibility externally as well. That means helping optimize a site’s information on a directory listing, community website or social media platform. Consistency is paramount for a businesses wanting to be found.
SEO is an important part of solidifying your online presence as a business. Don’t neglect it! Contact the SEO Team directly to learn more about additional ways to make your website Google-friendly or for help with brainstorming ways to improve your link building and create unique content for your practice.