Feb
16
When practices begin Pay-Per-Click (PPC) marketing efforts plenty of uncertainty usually exists. Whether done through a marketing agency or internally, many crucial initial decisions must be made. Among them are what the ad budget should be, which keywords to select, where and when ads should run, and an abundance of others. However, one crucial yet frequently overlooked element of setup […]
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Feb
09
Let’s assume a prospective patient has landed on your site and you’ve caught their attention with the design. Next, they’ll be looking for very specific information about your practice. The content on your site is going to play a deciding role in whether or not the person wants to reach out to your practice. Sesame recently evaluated site traffic for […]
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Feb
02
Your website needs to represent your practice well. Just like Apple or Nike, your practice is also a brand. It’s up to you to determine how your brand should be portrayed. Existing patients know and trust your qualifications. Yet, with an abundance of competition in most markets prospective patients need access to information before making a decision. In this post […]
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