In this digital day and age, every business is looking for a way to get an edge on their business online. Fortunately, SEO specialists and consultants can help you optimize your website and give you tips on how to improve your online presence. Search Engine Optimization is the key to generate more traffic to your website regardless of your industry […]
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Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re looking for. […]
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If you’re a Sesame member, you probably remember hearing about First Call when you were given an overview of your services. You may also recognize the name as the heading of a section that comes up in your monthly progress reports. It’s also very possible that you may not remember what First Call actually is, or what it does. Well, […]
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Sesame Communications is now powered by Yext, giving our members a new approach to digital marketing! As you may or may not know, 73 percent of high intent traffic is finding your practice through platforms such as Facebook, Google, Yelp and many more before finding your website. With Sesame SEO Direct, your local listings are found, corrected and consistent across […]
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In the ever-changing world of online marketing, it can be easy to give up on keeping up. The reality is that electronics and the internet will continue to influence our businesses, and they show no signs of slowing down. So, what should you be looking out for? Let’s take a look at a few key trends that we expect […]
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What if I told you that one search engine accounted for over 80% of the Search Engine Market? And if you look at only mobile devices, that same search engine accounts for over 90% of the market. According to StatCounter Google now accounts for 86.76% of the Search Engine Market Share, far surpassing Bing (6.97%) and Yahoo (5.17%). When […]
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What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about reputation management. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Reputation Management: Fostering a […]
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Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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