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Mar
21

My Engagement Has Been Ruff! What Should I Do Meow?

It may seem that with your Facebook page, you’ve been through it all. Birthdays, anniversaries, the Harlem Shake. At this point you’re probably thinking, what is left to do to keep people interested in coming to your page on a consistent basis? Well, there’s a chance that your furry friends could help you take your practice’s brand to the next […]
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Oct
24

Guest blog: Cultivating Online Trust

This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about reputation management. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Reputation Management: Fostering a […]
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Oct
05

Facebook tops one billion users

It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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Aug
30

“What is Facebook Reach, and why is it important to my practice?”

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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Aug
22

Don’t miss these upcoming Sesame Webinars!

If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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Aug
20

Sesame up for two Townie Choice Awards! Voting ends Sept. 4!

A reminder that the voting period for this year’s Townie Choice Awards closes on Sept. 4! All of us at Sesame Communications are honored to be up for the “Dental Marketing” and “Internet Marketing & Web Services” award! The Townies are hosted by Dentaltown, one of the dental industry’s most respected publications. We would love your vote today through the […]
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Jul
08

Meeting Patient Expectations Online

Mark Hartley of Pennwell Dental Group recently interviewed Diana Friedman, CEO of Sesame Communications, discussing the challenges a dental practice faces in meeting a patient’s expectations in the online world. The accepted standards in patient preferences have changed with the advent of the Internet. Patients are increasingly relying on online technologies to search for information and communicate with their dental […]
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