Mark Hartley of Pennwell Dental Group recently interviewed Diana Friedman, CEO of Sesame Communications, discussing the challenges a dental practice faces in meeting a patient’s expectations in the online world. The accepted standards in patient preferences have changed with the advent of the Internet. Patients are increasingly relying on online technologies to search for information and communicate with their dental care provider. For example, our patient research has revealed that 93.4% of patients that we surveyed indicated they’d prefer to communicate with their dental provider online, rather than over the phone!
In order to be successful in catering to patient expectations and preferences, a dental practice today must meet patients where they are- online. Watch the video to hear Diana’s insight on effective online marketing, and how you can get started with assembling the necessary pieces of a successful integrated online strategy.