Meeting Patient Expectations Online

Mark Hartley of Pennwell Dental Group recently interviewed Diana Friedman, CEO of Sesame Communications, discussing the challenges a dental practice faces in meeting a patient’s expectations in the online world. The accepted standards in patient preferences have changed with the advent of the Internet. Patients are increasingly relying on online technologies to search for information and communicate with their dental care provider. For example, our patient research has revealed that 93.4% of patients that we surveyed indicated they’d prefer to communicate with their dental provider online, rather than over the phone!

In order to be successful in catering to patient expectations and preferences, a dental practice today must meet patients where they are- online. Watch the video to hear Diana’s insight on effective online marketing, and how you can get started with assembling the necessary pieces of a successful integrated online strategy.

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!