It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet.
What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really important for encouraging online engagement with your patients. But did you know that certain types of posts generate different levels of interaction? Plain and simple, people respond better to visual information than plain text.
Posting visual content such as photos, videos and other visual content onto your practice’s Facebook page is an easy, aesthetic and effective way to engage with your current and prospective patients on the site where they typically spend most of their time online. Now with the Timeline format, visual content shows up on your Facebook wall more prominently and nets far more attention than simple text-based posts. You’ll find that patients are much more likely to like, comment on, and share your posts when they are visually captivating.
So, the next time your practice is having an event, such as a patient appreciation day, staff outing, or a get-together, be sure to have your smartphone or camera at the ready.