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May
22

The Keys to Social Media Branding

Picture the inside of your practice. The paint color on the walls carefully chosen, the upholstery on the chairs hand selected, and the logo on the wall crafted specifically to reflect your practice branding. You’ve taken the time to choose each detail in the office to give off the right feel as soon as patients walk through your door. Now, […]
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Apr
30

May the 4th Be With You, Young Padawan

Oh, Star Wars. With its unmistakable opening music, characters, unique creatures, and lightsabers it’s a  film beloved by all (if not mostly all) that continues to inspire us. It’s pretty incredible that since the premier of the first film in the original trilogy in 1977, it’s a storyline that people still care about and want to follow. There’s even a […]
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Apr
13

The Do’s and Don’ts of Instagram: How to Maximize Your Presence

When it comes to Instagram, having fun and being creative is the true essence of the platform. However, as you’re building your brand and growing, there are some practices that you should  follow and some you’ll be better off without. Below we’re outlining some of basic do’s and don’ts to get you started. DO’s Focus on photographs – Instagram was […]
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Apr
04

Are Instagram Stories the new Snapchat? Probably.

When Instagram stories first launched in August of 2016, many people doubted their ability to compete with Snapchat. In fact, a lot of people felt like it was a blatant rip-off that would never stick. Both platforms offer essentially the same concept: a quick video for your followers’ entertainment which disappears after 24 hours. They both offer color filters, the […]
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Mar
23

5 Ways to Improve Your Twitter Presence

Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse. […]
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Mar
05

Instagram Update

At Sesame, we strive to make your social media experience as easy as possible. We know that to balance running your practice, checking off your weekly to-dos and spending time with friends and family, efficiency is key. That’s why we are so excited to introduce Instagram publishing to the Social Suite! Because when you can manage all of your social […]
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Jan
05

Defining Target Audience Through Your Content

Understanding how to define your target audience by creating unique and SEO friendly content can be challenging. Luckily, your Sesame social media and SEO experts are always here to help. With the tips below you’ll learn how to better understand what the right content for your patients is, and how to go about creating it.   Knowing your target audience […]
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