Creating a social media strategy which engages not only your current followers but helps reach new ones is all about honing in on your target audience. So how exactly do you find the particular audience you’re searching for? One of the strongest ways to do this is through the use of hashtags. Hashtags are a great way to reach the most relevant audience for your practice. Plus, you don’t have to pay for them which makes them even easier to use.
First things first, what’s a hashtag and how do you use them? Think of hashtags as a shared online albums. For example, let’s say you post a photo of a patient’s checkup visit on your Instagram page and, at the end of the caption, add the pound sign followed by key terms that are searchable such as “#nocavities”. This will index your photo alongside other related photos that use those same hashtags. It puts them in a folder, so to speak, that anyone can browse through online. Please note: It’s important not to overwhelm your caption with too many hashtags but about 4-5 hashtags per post. Make sure your hashtags are short, precise, and use easily searchable terms related to your industry.
Stumped on hashtags to use for your posts? Here are a few suggestions:
- Location and community hashtags such as #NYC, #LA, or wherever you are currently located
- You can also make your own office hashtag that patients can use when they post photos of their visit!
Hashtags can be used across numerous social media platforms such as Instagram, Facebook, and Twitter. With such versatility, it’s easy for them to aid in increasing overall reach of your posts, all while finding the right audience to engage with your content. That one small hashtag holds so much information that you and your practice can utilize to your advantage, so don’t be afraid to start including them in your content!
If you’re ever in need of help building your social media strategies, don’t be afraid to reach out to our Social Media team. We’ll help you get the ball rolling and on your way to a stronger online presence.
— Jennie Rogers, Social Media Specialist, Sesame Communications