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Jun
09

Raising Brand Awareness and Engagement on Social Starts in the Office

We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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Oct
24

Guest Blog: Cultivating Online Trust

This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about reputation management. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Reputation Management: Fostering a […]
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Oct
08

Come visit Sesame at the ADA at booth No. 2520!

Conventions and trade shows are a great time for us to visit with Sesame Members from around the U.S., and we can’t wait to kick off this year’s American Dental Association’s Annual Session, which starts October 18 in San Francisco. Sesame will be at booth No. 2520, and we encourage you to stop by and say hello! We’ll also be […]
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Oct
05

Facebook Tops One Billion Users

It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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Aug
30

“What is Facebook Reach, and why is it important to my practice?”

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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Aug
23

YouTube for Dentistry: What Works, What Doesn’t

If you have been considering getting more involved with video in your practice, you may be interested to know that not only do people enjoy spending time on YouTube, but that the site is also the world’s second most popular search engine, with hours of video uploaded every minute, and over 4 billion videos watched every day, according to a […]
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Aug
22

Don’t miss these upcoming Sesame Webinars!

If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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Aug
17

How does your practice website measure up against the rest?

If you’ve wondered how your practice website stacks up against the doctor down the street, wonder no more! Let our new interactive Website Evaluation Tool help determine the factors in your website that attract, or deter, new patients. The Sesame Website Evaluation Tool is designed to explore how appealing your website is to current and prospective patients and even shows […]
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Aug
09

Next week: Don’t miss these upcoming Sesame Webinars!

We have some great Webinars scheduled for next week! If you’re not in the cloud, where exactly are you and does that adversely affect your practice? Learn what this IT industry buzz term means, and how it can benefit your practice in small and large ways. Steve McEvoy of MME Consulting will host a Webinar next Wednesday, Aug. 15 titled, […]
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Aug
02

Guest Blog: Social Media Scoop, Part II

This week, guest blogger Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, continues her two-part blog on her take on social media. Two weeks ago, you may remember, Naomi wrote about some key upgrades, updates, new features and new networks in the world of social media. We continue this week with Part II of her […]
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