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Mar
14

CAN-SPAM Laws: How To Set Yourself Up For Success

As a business owner running email marketing campaigns, it’s imperative to know the rules around the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 aka CAN-SPAM. While you may be thinking this has nothing to do with you, I assure you that it does. Signed by George Bush in 2003, the United States’ first national standards for […]
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Jul
17

A/B Test Like a Champ – Creating Email Marketing Campaigns that Convert

There are an estimated 247 billion emails sent per day. You may be thinking to yourself, “That’s a big number, how do I set my practice apart and ensure my marketing emails are opened and read?” Creating a strong email marketing campaign takes time, practice, and A LOT of testing. In this space, testing emails is referred to as A/B […]
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