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2011 PNDC Wrap Up

Jun 24 / by: admin

Sesame’s offices are situated in the heart of the Pacific Northwest, and give us a unique opportunity to attend many great events and study groups, right in our own backyard! One of these is the Pacific Northwest Dental Conference, an annual event which was held last week in Seattle. Thank you to everyone who got a chance to stop by […]
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2012 PNDC Wrap-Up

Jun 19 / by: admin

Thank you to everyone who got a chance to stop by and say hello at the Sesame Communications booth at last week’s Pacific Northwest Dental Conference, along with everyone who was able to attend our very own Rachel Mele’s session, “Get Found: Search Engine Optimization, Social Media and Online Marketing.” Everybody in the audience was great – thank you to […]
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3 Marketing KPIs That Affect Your Practice’s Success

Sep 17 / by: Michael Fitterer

News flash – there are other Key Performance Indicators (KPIs) than Return on Investment (ROI) and cost! Don’t get me wrong – knowing how profitable you are and what you’re spending are probably THE MOST IMPORTANT metrics of financial success for your practice. Yet, these figures don’t occur in a vacuum. There are a number of very important marketing metrics […]
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5 Actionable SEO Tips

Dec 03 / by: Aliah Rasmussen

With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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5 CRO Recs for Boosting Prospective Patient Volume

Oct 22 / by: Michael Fitterer
Conversion Rate Optimization

Getting new patients for your practice is a challenging process. Ample competition from similar practices and an endless stream of conflicting priorities complicate attracting new patients and keeping their attention.  Yet, with some strategic website adjustments, you can create a much more compelling case for prospective clients to contact you. This post provides five conversion rate optimization (CRO) best-practices you […]
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5 Immediate, Actionable Social Media Tips for Your Practice

Sep 10 / by: John Messick

  Having a successful social media campaign can seem like a daunting challenge but it doesn’t have to be! There are many simple steps that companies can take to make their social media presence grow without taking up too much time or planning. Here is a list of some immediate, actionable tips you can take to grow your social media […]
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5 Must-Ask Questions When Hiring an SEO Professional

Jan 14 / by: Naomi Cooper

  Hiring a professional to manage your online presence is a smart idea but at the same time, it can seem a bit daunting. These days it seems as if everyone is a self-proclaimed “expert”, so it is important to ask the right questions to make sure you are working with a true professional.   Question 1: Do they guarantee […]
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5 PPC Tips for Driving New Patients to Your Practice

Jan 21 / by: Michael Fitterer
Grow Your Practice via PPC

Pay Per Click (PPC) advertising is a proven digital advertising method. By paying for visibility in search results and on websites you can effectively select precisely where and when your ads will appear. Yet, without some fundamental strategic optimization of your Google Ads or Microsoft Advertising account, you won’t be able to maximize your exposure to prospective patients.  In this […]
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5 Ways to Improve Your Twitter Presence

Mar 23 / by: Caity McCarthy

Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse. […]
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7 Patient Communication Hacks for the Digital Dental Office

Dec 16 / by: Naomi Cooper

Patient communication is the core of every successful dental practice. Today, most practice management systems come standard with basic patient communication functionality. However, Sesame elevates patient communication to an entirely new level, making it easier and more effective than ever. So whether you’re new to the idea of e-communication or if you’re unsure whether you are fully maximizing the capability […]
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