Sesame Blog

Last week, Sesame Director of Business Development, Rachel Mele, gave a presentation to the attendees of the 2011 Greater Philadelphia Society of Orthodontists annual meeting. Her lecture topic focused on using SEO, social media, and online marketing to get found by prospective patients. Rachel’s presentation offered attendees actionable tips and strategies to take back to their practices the very next […]
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Sesame’s offices are situated in the heart of the Pacific Northwest, and give us a unique opportunity to attend many great events and study groups, right in our own backyard! One of these is the Pacific Northwest Dental Conference, an annual event which was held last week in Seattle. Thank you to everyone who got a chance to stop by […]
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Thank you to everyone who got a chance to stop by and say hello at the Sesame Communications booth at last week’s Pacific Northwest Dental Conference, along with everyone who was able to attend our very own Rachel Mele’s session, “Get Found: Search Engine Optimization, Social Media and Online Marketing.” Everybody in the audience was great – thank you to […]
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News flash – there are other Key Performance Indicators (KPIs) than Return on Investment (ROI) and cost! Don’t get me wrong – knowing how profitable you are and what you’re spending are probably THE MOST IMPORTANT metrics of financial success for your practice. Yet, these figures don’t occur in a vacuum. There are a number of very important marketing metrics […]
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With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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Having a successful social media campaign can seem like a daunting challenge but it doesn’t have to be! There are many simple steps that companies can take to make their social media presence grow without taking up too much time or planning. Here is a list of some immediate, actionable tips you can take to grow your social media presence […]
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Hiring a professional to manage your online presence is a smart idea but at the same time, it can seem a bit daunting. These days it seems as if everyone is a self-proclaimed “expert”, so it is important to ask the right questions to make sure you are working with a true professional. Question 1: Do they guarantee your website […]
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Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse. […]
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According to research from Pew Internet, 93% of online activities begin with a search. Health is a popular topic: 72% of Internet users looked online for health related information within the last year. As you may expect, Google dominates search with a market share of about 65%. But Google isn’t the only game in town. Millions of consumers are turning […]
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Patient communication is the core of every successful dental practice. Today, most practice management systems come standard with basic patient communication functionality. However, Sesame elevates patient communication to an entirely new level, making it easier and more effective than ever. So whether you’re new to the idea of e-communication or if you’re unsure whether you are fully maximizing the capability […]
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