Sesame Blog

As any online professional can tell you, changing your practice’s website domain name will affect your SEO in some way, shape or form.  However, the main question from all our doctors is how changing your domain name will affect your search engine results and keyword rankings. With a new domain, Google has to come back and crawl your website, re-index […]
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Earth Day is right around the corner and now is the perfect time to start thinking green! You’re probably familiar with one or two eco-friendly lifestyle changes you can make at home, but there are also many ways to care for the planet while at the office. This year’s Earth Day mission is to end plastic pollution, and in the […]
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When it comes to Instagram, having fun and being creative is the true essence of the platform. However, as you’re building your brand and growing, there are some practices that you should  follow and some you’ll be better off without. Below we’re outlining some of basic do’s and don’ts to get you started. DO’s Focus on photographs – Instagram was […]
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As a business owner, you no doubt understand the value of customer feedback. With the help of social media, patients can easily leave a review about any type of product, service or website with the click of a few buttons. While every business owner hopes to receive nothing but positive reviews, the reality is you may need to deal with […]
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Search Engine Optimization (SEO) is the most powerful tool in your digital marketing arsenal. The relationship between SEO and search engines is symbiotic. Search engines such as Google continue to update their algorithm to provide the best experience for their customers, which means business owners have to match Google’s expectations. The necessity for business owners to keep up with the […]
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When Instagram stories first launched in August of 2016, many people doubted their ability to compete with Snapchat. In fact, a lot of people felt like it was a blatant rip-off that would never stick. Both platforms offer essentially the same concept: a quick video for your followers’ entertainment which disappears after 24 hours. They both offer color filters, the […]
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In previous blogs we’ve discussed how video is taking the online world by storm. Scrolling through your Facebook feed you may notice over 50% of the content you see is in video form. Whether it’s a cute viral video of a cat eating pasta or an ad for a business, videos are an effective and fun way to get your […]
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Whether you’re an expert tweeter or brand new to the coop, Twitter can be a daunting territory to master. The proper tools and practices can help you network and engage with more patients in just 280 characters or less. Below, your Sesame social team shares five ways to increase your presence on Twitter and become a pro in the Twitterverse. […]
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It may seem that with your Facebook page, you’ve been through it all. Birthdays, anniversaries, the Harlem Shake. At this point you’re probably thinking, what is left to do to keep people interested in coming to our page on a consistent basis? Well, there’s a chance that your furry friends could help you take your practice’s brand to the next […]
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As a successful business owner, your goals of providing amazing patient care and growing your practice likely have not changed over the years. However, as the marketing world continues to shift online, ensuring your practice stands out among the competition becomes more of a challenge. Traditional marketing has become less prevalent to make way for a new type of marketing […]
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