Sesame Blog

Today’s patients are educated, tech savvy, and expect a certain level of privacy to be maintained when browsing the web.  So too are data thieves. According to the Privacy Rights Clearinghouse, the number of records breached in the Healthcare industry doubled from 6.1 million in 2017 to 13.7 million in 2018.1 So how can you instill a level of trust […]
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I’m going to drop a harsh reality on you – not all paid search keywords are created equally.  Google and Bing use elaborate algorithms when deciding on what to charge an advertiser each time their ad appears within search results and is clicked. The factors contributing to the price make up a 1 – 10 ranking (10 being the best) […]
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So you’ve decided to rebrand your practice and need a new website, or maybe you have taken the leap towards better communication with your patients by adding a reminder system. The thought of getting started can be overwhelming. What happens next? Within two business days of purchasing your new Sesame services, the onboarding team will be reaching out to guide […]
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Reviews represent a massive piece of your online profile.  They’re vital for online retailers and just as important for local businesses.  We’ve all seen local business listings appear within Google search results when you search for goods or services nearby. They’re literally the first thing you see! Thereafter you’ll see additional review sites such as Yelp and TripAdvisor. It’s clear […]
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Does your practice’s content strategy need something new? Have you mastered Instagram and Facebook and are ready to add a new platform to your repertoire? Utilizing YouTube to add videos to your content strategy gameplan is a way to cultivate a stronger brand voice by letting your audience become acquainted with you and your office and also allows you to […]
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You can always count on Google for one thing; a constant and steady stream of changes to local search. With Mobilegeddon shaking up personalized search results, it’s important to stay up to date with current trends to set yourself apart from your competition and promote your practice!  Becoming highly relevant online for the keywords you are trying to rank for […]
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At Sesame we appreciate the benefits of a good webinar. Topics that provide tips for increasing the size of your practice, improving efficiency or even ideas for polishing communication with current patients can all help your practice succeed. Yet, there are only so many hours available each day. This blog post aims to save you valuable time and energy you […]
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Instagram is constantly evolving to incorporate more innovative features for its users. One of the latest additions to the platform is IGTV (Instagram Television), which launched last summer and works as a separate platform away from your main photo feed, focusing solely on video content. One of the main highlights of IGTV is that it allows users to post videos […]
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In the Search Engine Optimization (SEO) world there are many terms that get thrown around. They include keywords, domain authority, metadata, and link building. Yet, one aspect of SEO that often goes overlooked is something called Schema markup. So what exactly is it? Google and other search engines are constantly “crawling” websites. They take the information on your website to […]
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If your practice has multiple locations, should you create separate Facebook pages for each of them? It’s a common question for larger practices, and a great one to ask too. Consolidating your brand under one page or creating multiple pages for your various locations has both pros and cons, so let’s discuss what they are. Establishing a singular page for […]
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