Sesame Blog

Understanding Your SEO Quarterly Report Each quarter, between the 10th and the 15th of that given month, you will receive your quarterly report in addition to your monthly search report.  The quarterly report reflects back on your progress over the last three months and includes your keyword rankings. Your keyword rankings are not present on your monthly report because it […]
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If you’ve been doing this social media marketing thing for a while, you’re probably familiar with the importance of having a content calendar. Social calendar, content plan, social strategy, whatever you want to call it, it all comes down to the same idea: having a consistent, actionable plan for your business’ social media presence. And more importantly, committing to keeping […]
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Does your website just sit there, letting visitors come and go without converting them into new patients? With Sesame LiveChat  Powered by Ngage, you can quickly engage with web visitors before they leave to ensure they get the information they need to choose you as their doctor. That means fewer missed opportunities and more new patients! What is Sesame LiveChat […]
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First, let’s start with meta tags and what they do to help your website. What is a meta tag? Meta tags are key components of a website that tell search engines what the website/page is about.  It’s the first part of the website that gets recognized by all search engines. You’ve probably also heard of terms like meta titles (which […]
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With the way the social media landscape has changed, ads have quickly become an essential part of maintaining your online presence. However, getting it started isn’t always easy. At first, you might want to simply boost posts, but what are you measuring? What is the goal and how do you know it worked? Impulsiveness can lead to a waste of […]
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April Fool’s is approaching and that means you’ve got a great opportunity to create content for your practice coming your way. Everyone loves a good April Fool’s joke. Documenting your office’s April Fool’s prank is a fun way to engage your followers and add some diversity to your content. Whether it’s something simple or elaborate, we can almost guarantee your […]
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As a business owner running email marketing campaigns, it’s imperative to know the rules around the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 aka CAN-SPAM. While you may be thinking this has nothing to do with you, I assure you that it does. Signed by George Bush in 2003, the United States’ first national standards for […]
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A successful search engine optimization (SEO) campaign has numerous components. There is no silver bullet to ranking well online. However, good SEO professionals know the best practices to put your business in a position to succeed. They also know what can cause your rankings to crumble. Let’s dive into the biggest mistakes you can make with your SEO and how […]
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Springtime is all about starting anew. Warmer weather, more daylight, and flowers in bloom– bringing a breath of fresh air to your life and world around you. Since spring is the season of renewal, it’s the perfect time to bring some fresh ideas to your social media campaign. Celebrating spring in the office is a fun, light-hearted way to get […]
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SEO is ever-evolving. The way people search, and the way that business get in front of their consumers is not like it was five years ago–or even like it was 1 year ago! We have seen more and more change as technology and search engines continues to advance. To help you stay visible, here are a few tips to adapting […]
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