Sesame Blog

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
Read More

  Since the start of the pandemic, short-form video content popularity has completely taken off. Viewers can easily scroll from video to video, ingesting up to 60 seconds worth of content at once. Businesses have started utilizing this type of content to promote their goods and services. In this blog post, I will talk about how your practice can leverage […]
Read More

There are approximately 4.6 billion social media users. This is over half of the world’s entire population.  Social media platforms offer people many options for absorbing information. Whether it’s seeing what friends are up to, learning a new skill, shopping for new furniture, or looking for a new and local dentist, everything can be found in one place. But how […]
Read More

  Does your practice need a content refresh this season? We’ve got you covered! Being consistent with content is incredibly important for boosting visibility across digital channels. Still, it’s not always easy to be consistent so this post is dedicated to offering some great themes your practice can utilize.    Single Photo & Carousel Content Ideas Single posts and carousels […]
Read More

Search Engine Optimization (SEO) is the act of performing on-site and off-site optimization so that your website appears prominently in search results.  Developing a dynamic SEO campaign for your practice requires plenty of hard work and hours of perseverance. At the end of it, you’re left with a sense of achievement (and exhaustion). Does this sound similar to another time-consuming […]
Read More

  Setting up your practice’s Facebook page wasn’t too complicated, was it? The real challenge is in continuing to maintain it while appealing to people to like your page. Are you in need of some Facebook profile optimization tips? If so, keep reading!     Enable Reviews Reviews are often a great tool to have on your Facebook page. They are […]
Read More

Social Media Advertising can be a useful method of driving prospective patients to established and new practices alike. However, deciding when it’s time to include social ads into your marketing strategy isn’t always a simple task. Below you’ll find a few key factors to consider when deciding if social ads are a good match for your practice!  Your online presence  […]
Read More

In the past few years, Instagram Reels have become very popular. Many businesses utilize them to build engagement with their followers. Today, it is crucial for practices to incorporate these types of posts into their content marketing mix. In this blog post, I will be going over some Reel ideas for marketing your services, resonating with patients, and reaching a […]
Read More

When you increase website traffic for your practice, you generate more opportunities to capture potential customers and boost your chances of turning prospects into patients. Using established search engine optimization (SEO) techniques on an ongoing basis is important for traffic growth. Still, efforts should not end there. In addition to the standard SEO optimization strategies, it’s important to leverage some […]
Read More

  March marks a month-long celebration for women all over the world. This month we want to highlight the women who have made an impact on dental history. While there are so many wonderful and amazing women we wish we could highlight, here are just a few that have allowed women to assume the crucial roles in the dental industry […]
Read More

With large platforms such as Facebook and Instagram offering advertising options, reaching your target audience has never been easier. But how do you know if you are optimizing your ads to reach your biggest target audience? Keep reading to learn more about defining your target audience and how doing so will help make your social media advertising efforts more effective.  […]
Read More