Sesame Blog

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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Website or social media? If your practice is trying to decide which one to choose, you may want to consider the third option, both. When it comes to your business, it’s important to create a strong online presence. Your practice can do this by setting up an easy-to-use website to provide patients with important information regarding your practice and the […]
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Social media platforms like Facebook or Instagram have become a fundamental part of any marketing plan. They help businesses stay connected and engaged with their current customers while offering a massive potential audience to expand customer reach online. Below you’ll find 3 ways in which you can use social media to drive traffic to your website and increase your online […]
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As a dental practice owner, you know that having a website is essential for reaching new patients and growing your business. But simply having a website isn’t enough — you need to promote it so that people know it exists. One of the best ways to do this is through social media. In today’s blog, we go over a few […]
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As the weather gets warmer and we start to do our spring cleaning, it’s important to not forget about our digital lives too. While cleaning up your social media pages may not be the first thing that comes to your mind, when it comes to staying relevant and updating all your information, it’s important to take steps to give your […]
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Summer is right around the corner! With longer days and warmer weather, people are more active on their phones. Making sure your followers are engaged with your content is just as important as ever because people are looking for new and exciting content to enjoy. In fact, more than half of all American’s spend more money in the summer than […]
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Short-form video is growing faster than ever and if you want to keep up with competitors, it is the best way to make you stand out on social media.  Check out our top 7 types of short-form video ideas that you can start creating today!  Tools Needed to Create Short-Form Video Content  There are a few things that you need […]
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If you have been on a website or social media lately, it’s a good bet that you have seen video content everywhere. Video has become the preferred medium over the last few years, and it is everywhere. But does it help with SEO? To answer that, we need to look at how search engines rank sites. Videos Provide Informative Information […]
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Over the last few years, video content has become increasingly more popular on social media due to its ability to convey a message or idea quickly and effectively. Video content is often more engaging and entertaining than text or image content, which can help capture a user’s attention.   Creating video content can seem like a daunting task, but with […]
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With the ever-evolving world of social media, it can be hard to know what content is performing the best at any given moment. In the past few years, video content has begun to take ranking priority as it has become a popular form of media. By including videos in your social strategy, you may find that not only will your […]
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Online reviews are a local ranking factor that can help boost your website traffic and offer free content. They’re also an easy opportunity to showcase customer engagement. Reviews benefit your practice’s SEO strategy and have become more important over the years as customers frequently use reviews to weigh their decisions. While the reviews from more industry-specific websites like TripAdvisor and […]
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