Sesame Blog

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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We hear it all the time: “I get most of my business from referrals.”  Established practices with a long list of loyal patients spreading the word is still very much something that influences how many new customers walk through your door. However, even if word of mouth is driving a fair share of your business, in the digital age your […]
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Visitors will make up their minds about your website in just 10 – 20  seconds!  You read that statistic correctly. According to Nielsen Norman Group research, if site visitors don’t quickly find what they’re looking for they typically leave your website quickly.  That means having a very clear message is crucial for getting visitors to stay on a given web […]
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Are you looking to stay on top of your social media channels? If so, you can benefit from using a social media calendar to organize and schedule out your posts.  Important Note for Sesame Social Members – if you are a social media service Member with Sesame, you have access to the Sesame Social Suite. It gives you the ability […]
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The rise in popularity of social media services comes as no surprise. The existence of a social media presence is a hallmark for marketers and brands, often being the key source of their online visibility.  With billions of people flocking to services like Facebook, Instagram, and Messenger each day there is plenty of valuable data to be studied. Facebook recently […]
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  Building the perfect posting schedule can be a challenging task. Finding the correct blend of posts that keeps your followers informed while not being overbearing is a delicate balance. If you are a member of our Sesame Social Service, we provide you with consistent and relevant posts.   Still, supplementing our content with posts of your own can elevate your social media and will likely result in increased engagement.     How Often Should You Post? Studies […]
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So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a constant battle with your competition for rankings positioning. In reality, a local campaign helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are some tips from the Sesame SEO Team on how to […]
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Being a dynamic business within your community means being a fantastic oral health professional is simply not enough. You have to create connections with your patients and other local businesses through sponsorships and community programs.  Building relationships with your community beyond the practice establishes a level of trust that reverberates through families and local organizations that may be willing to […]
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Encouraging people to fill out a contact form seems straight-forward, right? A person fills out their information, hits submit, and an automated notification email with the included information is sent to your practice.  Yet, it’s highly likely that MANY would-be prospective patients are not filling out your online contact forms because of some subtle issues.  In this post, I’ll provide […]
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Broken links negatively affect multiple aspects of your website and are particularly detrimental to your SEO efforts. As a result, it’s crucial that you learn what broken links are, what they do, and what you can do to minimize or eliminate their influence on your business. What are Broken Links? As the name implies, broken links are links that aren’t […]
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