Sesame Blog

Pay Per Click (PPC) advertising is a proven digital advertising method. By paying for visibility in search results and on websites you can effectively select precisely where and when your ads will appear. Yet, without some fundamental strategic optimization of your Google Ads or Microsoft Advertising account, you won’t be able to maximize your exposure to prospective patients.  In this […]
Read More

Technology is growing at an incredible pace and can be daunting to keep up with at times. With the rise in tech comes the need for businesses to have a strong social media presence to keep up. Instagram growth doesn’t happen overnight: well, it can (more on that later), but it shouldn’t.  If you have done research on growing a […]
Read More

Do you want to be efficient with your Pay-Per-Click (PPC) marketing budget? Of course you do! There are a few basic rules for setting up campaigns specifically with the nuances of your practice in mind. This blog post covers selecting PPC keywords and how to use keyword research to cater to your business. Picking the right paid advertising keywords can […]
Read More

Most companies recognize the importance of posting on their social media accounts. Being able to reach audiences where they spend most of their time is an amazing tactic to connect with current and potential patients. That doesn’t mean that there isn’t room to grow, though. There are a few unique ideas that can take your practice’s social media content to […]
Read More

When it comes to social media, getting your content to stand out from the crowd can sometimes be a daunting task. We’re constantly flooded with information and images while scrolling through multiple social media channels.  With only a few seconds of scrolling time per post, it’s important to make sure the content you’re putting forth is both personalized and consistent […]
Read More

Understanding the difference in your audience demographics across your social platforms is crucial to optimizing your use of each. Your audience on Facebook is going to look slightly different than the audience you reach on Instagram. In today’s blog, we dive a little deeper into discussing each platform’s audience demographics and where you can access related analytics. While both platforms […]
Read More

  At this point, many of us are aware of the benefits of running ads on social media platforms can bring. However, social media advertising is ever-changing, leading to more and more questions as time goes on. We previously did an FAQ on social media ads, but as Facebook’s Ad Manager has evolved, so too have the questions surrounding it. […]
Read More

Testimonials are great for helping to convert visitors to your website to patients at your practice! They add legitimacy to your website and make people more willing to start treatment with you.   Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new patients. Although there are many ways to do […]
Read More

Obtaining new patients is essential to the success of your business. Scheduling patients with a specific date and time for their first visit to your office is half the process. The other half, is making the appointment stick while providing a seamless first time visit that is also efficient with your time and money. Your push for a strong online […]
Read More

  There are many simple Search Engine Optimization (SEO) tasks that practices perform with an eye towards aiding their non-paid (known as organic) search rankings. In this post, I will cover a handful of SEO tools and some SEO optimization tips that you can use to boost your practice’s visibility within Google’s search rankings.   Build a Google My Business […]
Read More