Sesame Blog

You might be wondering, why do I need citation management? Well, local search results are dependent on healthy citations and leads in order to improve rankings, website traffic and ultimately, conversions. Good citation management allows your community to have an accurate impression of your business instead of being misdirected by incorrect or duplicate listings. If you have decided to outsource […]
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Have you ever wondered how social media platforms came to be? Some social sites have come a long way since they first came out, while others are barely hanging on, or simply no longer exist. So why is that some of them flourished, while others fizzled out? It all comes down to effectively connecting people and creating a relevant, user […]
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Are you new to link building? That’s okay – we’re here to help answer any and all questions you might have. Let’s begin with defining what link building is. A link building campaign is the process of acquiring links from other websites that direct them to your own. This particular marketing campaign is an effective way to increase your website […]
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There’s probably no doubt in your mind that you consistently give five-star service to your patients during every visit. The question is, does the internet know that? What about a prospective patient who is looking for their next dentist through Google, Facebook, or Yelp? We live in an age where almost everyone takes to the internet to find the best […]
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Competition among dental practices is fierce and practices like yours need to set themselves apart. But how? You can do this through payments. Most dental practice managers are surprised to discover that patient payment options can help differentiate one practice from another. And now with patients responsible for a larger chunk of the bill, they will be more satisfied at […]
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You already know that SEO and social media are vital parts of your practice’s online marketing strategy. You also know that content questionnaires are a great tool to have for your SEO and social efforts. Today, we’ll be expanding on how Sesame’s questionnaires benefit SEO and social media individually, and how the two overlap. So if you’ve been neglecting those […]
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People are drawn to photos. When it comes to Social Media the phrase “A picture is worth a thousand words” rings true, particularly when it comes to Instagram. Instagram has skyrocketed to the #3 most used Social Media platform worldwide in 2016, with over 500 million active monthly users. If you’re looking to get your brand in front of prospective […]
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The blink of an eye, the snap of a finger, that’s how long it takes a patient to form an opinion about your practice after viewing your website. Now, more than ever, having a patient-friendly, attractive website is crucial to your practice success. We no longer live in the days where buying a half page ad in the Yellow Pages […]
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Over the past year, Facebook has undergone some serious cosmetic changes. With each facelift, they have added a set of fun new features. Ranging from adding reactions (love, dislike, laugh, angry) instead of the standard like button, to having all videos in your newsfeed auto-play. However, the newest Facebook feature taking the online world by storm is Facebook Live. Facebook […]
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Social media and SEO are two vital parts of your online marketing campaign. While it’s not uncommon that our members have one without the other, social media and SEO are at their best when they’re working together. Just think of your favorite pasta dish. Would it be the same without the sauce? No. Would it be the same without the […]
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