Sesame Blog

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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  Having an Instagram account is a great way to grow your customer base. But posting content on Instagram is just a stop on the way to success. In this blog post, I will cover how captions impact your social media performance and offer advice for crafting your own creative captions.   Understanding How Captions Affect the Algorithm When you […]
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Getting your content in front of your target audience on Facebook can be a challenging process. However, by understanding how Facebook chooses to display content, you can greatly improve the likelihood of your posts being seen.  In this post, I will offer a curated list with tips to help your practice produce higher-ranking content within Facebook’s algorithm. Keep reading to […]
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If you are unsure of how Facebook decides how to display content, look no further! In this blog post, I will cover how Facebook’s algorithm indexes content.  The Facebook algorithm is a machine learning ranking system with several layers that help determine the order in which posts are displayed on your news feed. The algorithm is continually changing and evolving […]
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Gaining followers and learning about your audience is a crucial step towards building your social media strategy and a great online presence. However, many people neglect to focus on retaining followers and learning best practices for engagement. You must regularly comment, share, like, follow, and participate in any sort of engagement to prove that your content can resonate with those […]
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While fall may bring us colorful leaves and pumpkin spice flavored everything, it also offers a chance to spruce up your social media profiles with some quick and easy content ideas. Fall is a great time to share what’s happening in your office in a way that will keep your patients interested and engaged.  Whether you’re decorating your office in […]
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Visibility in relevant search results hinges on how the search engine algorithms view your website.   Search engine algorithms are designed to sort through the hundreds of billions of websites they’ve indexed to find the most relevant result for a search query. Search Engines exist to uncover, understand, and assemble all the content the internet has to offer in order to […]
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In the realm of websites, the homepage is the most important page. In nearly all instances, the homepage receives far more visitors than any other page on a given website. That’s why designers are typically very attentive to a homepage’s physical appearance.  As the gateway to the rest of a website the homepage must attract a visitor’s attention while clearly […]
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We live in an age of authenticity. Our society is so focused on social media that many brands leverage this fascination to reach a massive audience with different demographics.  So it comes as no surprise that the most successful practices are able to connect with their audience. Understanding what the prospective patient is looking for in a dental provider is […]
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Patients are picky. Oral health plays a massive role in overall health and well-being and people do not take it lightly. That’s why most people take their time and make informed decisions when opting to select a new dental, orthodontic, or specialty care provider. In order to truly appeal to prospective patients, practices must understand the patient decision cycle and […]
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Humans are visual creatures by nature, so it comes as no surprise that video content has continued to grow in popularity within the past decade. Video content is any type of content that features video. It can come in many forms such as vlogs, GIFs, live videos, testimonials, presentations, and more. The demand for this sort of content continuously surpasses […]
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