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New Instagram Features Your Practice Can Utilize

Oct 20 / by: Jennie Rogers
New Instagram Features to Use

One of the most challenging aspects of social media management is keeping track of the ever-evolving trends and updates within the different platforms. Being an up-to-date social media user is crucial for staying relevant to your followers.  In this post, I’ll go over the latest features Instagram has rolled out over the last few months and how you can use […]
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Creating Engaging Instagram Content

Oct 13 / by: Tyler Harris
Creating Compelling Instagram Content

In recent years, Instagram has skyrocketed in popularity to become one of the most visited and influential social media networks.  According to recent reports, there are on average over 500 million active users on Instagram every day. When it comes to Instagram, it is important your audience is connected and engaged with your practice. Now more than ever, it is […]
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Simple Steps for Creating Excellent Ad Copy

Oct 06 / by: Michael Fitterer
PPC Ad copy best practices

First impressions matter in the world of digital marketing. Your Practice’s Pay-Per-Click (PPC) ad is likely to be seen only one time by a prospective patient.  That’s why optimizing ad copy is an absolute must. The more you can cater your copy to the needs of your audience the more clicks you will receive from prospective patients.  The good news […]
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Referrals Alone Are Not Enough

Sep 29 / by: Phil Horton
Digital Marketing Channels

Word-of-mouth advertising has always been an amazing source of lead generation for all business types – especially healthcare. It’s something we hear all the time at Sesame when we speak with new practices: “I get all my business from word of mouth.”  In reality, though, in the digital age potential patients don’t simply accept a friend, relative, or acquaintance’s advice. They […]
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Incorporating Seasonality Into Your Blog Posts

Sep 22 / by: Jennie Rogers
Creating Seasonal Content

If you’ve read our previous posts on tips and tricks for writing and maintaining your website blog then you already know the blueprint for what makes up a successful blog post. Now that you know what goes into crafting a readable and engaging blog it’s time to choose a topic. Need help coming up with ideas for some new topics? […]
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Content Should be Fun and Topical

Sep 15 / by: Michael Fitterer
Keep Content Topical

One of the biggest challenges with posting content to a blog or social media profile exists with selecting themes your audience will be interested in.  People only gravitate to certain types of content. That’s why keeping reader interests in mind is a necessity.  To help narrow down the selection and creation path I’ll cover themes, types of content to stay […]
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Explaining Local SEO and Why it’s Important

Sep 08 / by: Phil Horton
Local SEO Optimization Tips for Your Practice

Where your office physically exists is one of the most important factors influencing your Search Engine Optimization (SEO) efforts.  We would all love to rank in the top of the search results no matter where people search from. The reality, though, is that locality is and should be the focus of how search results are displayed. Optimizing for “local search” […]
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Homepage Updates for Better Search Engine Visibility

Sep 01 / by: Michael Fitterer
Homepage Content Optimization

On most websites, the homepage is more important than all others. It acts as the gateway to relevant information featured in different sections of a website, such as services provided. It’s often the page that gets the largest volume of site visitors.  Thus, given its level of importance, practices should prioritize available marketing time and attention towards their homepages before […]
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How PPC Can Supplement Your SEO Efforts

Aug 25 / by: Rebekah McBride

When deciding if Pay-Per-Click (PPC) marketing is right for you, ask yourself “will it help my practice’s visibility in search results?” To answer that question, we first need to learn more about what search engine optimization (SEO) entails and how it differs from paid advertising. Onsite SEO is based on the foundation of your website. SEO entails optimizing the content […]
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Rules for Creating SEO-Friendly Website Content

Aug 18 / by: Naomi Newell
Creating SEO-friendly website content

In order to drive new patients to your website, your website content needs to represent your practice. Whether you think about it this way or not, your practice is a brand. It’s up to you build your brand so that it’s positively perceived by patients and prospective patients. Patients assume that you are qualified. However, with competition patients need to […]
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