Website or social media? If your practice is trying to decide which one to choose, you may want to consider the third option, both.
When it comes to your business, it’s important to create a strong online presence. Your practice can do this by setting up an easy-to-use website to provide patients with important information regarding your practice and the services you offer. Additionally, you’ll want to solidify a consistent social media presence to keep your patients engaged and provide a steady stream of updates.
But don’t just take our word for it, follow along below to see why having both a website and social media presence is crucial for your practice.
The Importance of a Website for Your Practice
The internet is a vast place with all the information you could ever need at the touch of a button. How many times have you found yourself looking up something on the internet only to be directed to a webpage that has all the answers? This is exactly the reason why having a website is essential.
Having a website is a great way to provide detailed information that is unique and specific to your practice. Your website will typically include sections like About Us, Services and Contact Us. This breakdown of information makes it easy for anyone to learn more about your practice. Not to mention websites are available 24 hours a day, 365 days a year, which means if someone has a question after hours, they can easily visit your website to gain access to this information.
SEO on Your Website
Additionally, if you’re on top of your SEO (Search Engine Optimization), anyone should be able to enter your practice name into a search engine and see your website appear as the top result. In the instance where someone is looking for something specific at your practice, like a service you offer, they can enter “[Practice Name] [Service]” into a search engine. Anything that matches these keywords will populate in the search results. This allows your patients to easily find the information they need, when they need it, which strengthens your online presence and accessibility for patients.
The Importance of Social Media for Your Practice
Similar to your website, having a strong social media presence is important. Social media has steadily integrated itself into most people’s daily routine. In fact, it’s estimated that there are over 4.8 billion total social media users worldwide as of 2023. For this reason, it’s crucial for your practice to be on social media to connect with current patients and reach potential future patients.
Social media provides an easy, streamlined way to relay information and engage with patients online. To build a social media presence, it’s important that you maintain a consistent posting schedule. Not only will this provide a steady stream of updates to your followers, but it will also allow you to build your brand.
Consistency is key when it comes to social media. By having regularly scheduled content that relates to your practice, people will be more likely to see your content. Plus, you can build a stronger connection with your audience by responding to comments and questions. Interacting with your followers is a great way to humanize your brand and appear authentic, so make sure you stay true to your practice and have fun with it.
Use Content to Promote Your Practice
Not only is having an active social media presence a good look for prospective patients, but it can be informative for current patients. Posting to social media is a great way to highlight services you offer in a way that’s fun and engaging. You can do this by creating a reel, posting to your feed and sharing content on your story. This helps keep your social media informative and unique to your practice.
Grow Your Following
Another key thing to remember about social media is that not only is it inexpensive, but it can potentially help you reach hundreds if not thousands of people daily. For this reason, it’s important that you include any and all hashtags that are relevant to your content when posting. By doing so, you may be able to reach a wider audience as your post could be seen by more people, not just your followers.
So, why is it beneficial to have both a website and social media presence? It cultivates a strong online presence for your practice. Not only does this allow current or prospective patients to access important information about your practice at any time, but it can also help you widen your reach and grow your audience. While your website is great for general information about your practices, you can utilize social media in a fun way that highlights services, provides timely updates and allows you to share current promotions.
Your website in combination with social media can be a powerhouse of content and information that makes it easier for anyone looking to learn more. By having a strong online presence, your practice can appear more credible and authentic, which could potentially lead to a bigger following. If your practice doesn’t currently have a website, social media presence or both, we highly recommend setting these up as soon as possible.
Need help getting started? Sesame Communications offers premium website services and social media services. Let us help you reach your full potential. Contact us today to learn more about our services and get started.
—Nicole Gamble, Social Media Specialist, Sesame Communications