You may have seen patient reviews suddenly disappear from your practice listing on Google. This has actually been an ongoing issue with Google Places for a long time.
There have been more and more instances of Google reviews vanishing (and not just for our Members). And you’ve probably asked yourself, “What is going on here, and what can I do?” We know it’s frustrating.
At Sesame, it’s our job to keep you up-to-date on what’s going on and work to make sure your practice is connecting and interacting with your current and prospective patients online. So, allow us to share with you what we’ve found!
Firstly, and this is really, really important: Google’s guidelines for reviews have become a lot stricter. Simply said, Google certainly isn’t making it easy on practices to acquire those important reviews. For instance, Google will only allow one review per person. And here are some other issues we’ve come to find:
• Copy/pasting the same review for multiple locations is also not allowed (Google will delete both instances of that review)
• Putting URLs in reviews for multiple locations will result in the review being flagged as spam
• If Google now finds content on the web that is the same as a Google review, it will be promptly escorted off of your Google reviews list
• If a reviewer accidentally misspells a doctor’s name, you guessed it: Google will not post that review
On a daily basis, we at Sesame are looking for new ways to help practices acquire acceptable reviews. Here is one unique suggestion from well-known local search marketer, Mike Blumenthal: “If you are a high volume dentist you may need to simply hand out a piece of paper explaining the review process rather than actively soliciting reviews of 20 clients a day via email.” More arduous? Maybe. But it is important to simply roll with Google’s punches. Staying creative and flexible (and understanding that your specialist didn’t write the rules) is your No. 1 strategy for optimizing your practice’s reviews on Google!
Finally, here are some great sources for more information on missing reviews! We strongly recommend you check out these links for more information on the issues surrounding Google reviews.