We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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An announcement was made a few weeks ago regarding the latest evolution of Google+. A few of the great new features on the dashboard below are Insights which show the owner how many views their Google+ page has received, Driving Directions which shows where requestors are when looking for driving directions and Top Searches where the office can see which […]
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It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to […]
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Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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Back in July, you may remember, we showcased our friends at Starr & Dickens Orthodontics and their experience with Sesame Sweepstakes™. Today, we thought we would highlight another one of our Members who completed Sesame Sweepstakes this winter. The challenge for Dr. Jeffrey Ellenberg, who has an office in Clearwater, FL, was looking for ways to continue to connect with […]
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This week, guest blogger Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, continues her two-part blog on her take on social media. Two weeks ago, you may remember, Naomi wrote about some key upgrades, updates, new features and new networks in the world of social media. We continue this week with Part II of her […]
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This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about social media. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Social Media – it […]
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More and more practices are realizing the power of running a contest or sweepstakes promotion on Facebook using Sesame Sweepstakes™. Recently, we compiled a case study using Starr & Dickens Orthodontics in Matthews, NC. This past winter, the team at Starr & Dickens Orthodontics partnered with Sesame to launch a patient contest on their Facebook page, asking patients to share […]
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