Have you ever uploaded a photo to Facebook or Instagram and it turns out unflatteringly cropped, pixelated or too small? We’ve all been there, and there’s nothing more frustrating than images not looking how you imagined them. With the help of this handy image cheat sheet, those days are now in the past! The Size of the Matter As the […]
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Understanding how to define your target audience by creating unique and SEO friendly content can be challenging. Luckily, your Sesame social media and SEO experts are always here to help. With the tips below you’ll learn how to better understand what the right content for your patients is, and how to go about creating it. Knowing your […]
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Have you ever wondered how social media platforms came to be? Some social sites have come a long way since they first came out, while others are barely hanging on, or simply no longer exist. So why is that some of them flourished, while others fizzled out? It all comes down to effectively connecting people and creating a relevant, user […]
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You already know that SEO & social media are vital parts of your practice’s online marketing strategy. You also know that content questionnaires are a great tool to have for your SEO & social efforts. Today, we’ll be expanding on how Sesame’s questionnaires benefit SEO and social media individually, and how the two overlap. So if you’ve been neglecting those […]
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People are drawn to photos. When it comes to Social Media the phrase “A picture is worth a thousand words” rings true, particularly when it comes to Instagram. Instagram has skyrocketed to the #3 most used Social Media platform worldwide in 2016, with over 500 million active monthly users. If you’re looking to get your brand in front of […]
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Over the past year, Facebook has undergone some serious cosmetic changes. With each facelift, they have added a set of fun new features. Ranging from adding reactions (love, dislike, laugh, angry) instead of the standard like button, to having all videos in your newsfeed auto-play. However, the newest Facebook feature taking the online world by storm is Facebook Live. Facebook […]
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Social media and SEO are two vital parts of your online marketing campaign. While it’s not uncommon that our members have one without the other, social media and SEO are at their best when they’re working together. Just think of your favorite pasta dish. Would it be the same without the sauce? No. Would it be the same without the […]
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Nowadays it’s difficult to keep track of the numerous social media platforms that seem to come and go. We could list a bunch of them off, but there’s a chance that by the time this publishes, the platforms may already be taken down. However, there’s one social media platform that became prominent just a few years ago, and it’s still […]
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There’s a reason why having a blog is now a necessary component for a website. Actually, there are several reasons. Having a blog hosted on your practice’s site can generate a large number of new patients over time. How does this work? Let’s take a look: With the help of Search Engine Optimization (SEO) and Google Analytics, the content on your […]
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Our Social team is always keeping up with the best practices so that we can help our clients stay on track with their social media management. Naturally, a big part of managing your social media comes down to patient retention. How do you keep existing patients engaged with you online? How do you attract new ones? The answer is simple: […]
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