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The fight against fake “Likes” on Facebook!


We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to keep its platform as authentic and honest as possible, Facebook is now taking steps to crack down and remove fake and suspicious likes. This effort is designed to improve the integrity of Facebook and foster a much more honest experience for users.

Is your practice at risk of losing a large amount of “Likes”? While losing “Likes” may be viewed as damaging to your Page, this automated update should inspire more confidence in your Facebook page! Facebook notes that, “On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.”

Since we work hard to ensure the ​social media​​ presence for practices like yours, and because nurturing patient engagement the right way is our priority, our Members’ pages follow a set of guidelines that complies with Facebook’s Terms of Service. This update will do what it is supposed to do: remove “Likes” that are not real connections with your practice! If you have questions about how this change may affect your practice’s social networks, please call us at 877-633-5193!

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!